Sony at 12.4 pct. - taking from about everyone

Started Dec 11, 2008 | Discussions thread
jonny1976
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What camera has sony sold?
In reply to tweedle, Dec 16, 2008

alpha 700 was not a great success compared to the old k10d or k20d, or oly e3 for example...sony has sold tons of 250 dollar cmaera like the alpha200. it has don this losing a lot of money and im sure they thouh to have a big share up to now and most of all sell a lot of expensive accessories.

Sony is in great trouble in evry sector and has announced that its price policy will change to profits. So let's see what happens next year. remember that in 1,5 year sony overflow the market with model. Next year they can't come out with 5 model, maybe two.

hey are doing the step longer than the leg. the alpha900 is a flop in sale terms.

tweedle wrote:
With only a few weeks left of 2008 now, some well-informed views of
how the DSLR manufacturers performed in the marke this year is
begining to emerge.

Today, they independent analysts at Mizuho Securities Equity
Research, Tokyo, issued their view in an 8-pages report on Precision
Instruments.

This is Mizuho's breakdown of the DSLR manufacturers by volume (with
2008 estimates):

D-SLR volume 2008E (2007/2006)

Canon 4,200 (3,350/2,660)
Nikon 3,700 (3,090/2,090)
Sony 1,230 (400/400)
Olympus 450 (500/250)
Pentax 190 (350/300)
Panasonic 130 (20/20)

Total Japanese 9,900 (7,710/5,725)

Overall, DSLRs grew by some 28.4 pct.

Those figures of volume transform into these percental shares:

D-SLR shares 2008E (2007/2006)

Canon 42.4 (43.5/46.5)
Nikon 37.4 (40.1/36.5)
Sony 12.4 (5.2/7.0)
Olympus 4.5 (6.5/4.4)
Pentax 1.9 (4.5/5.2)
Panasonic 1.3 (0.3/0.3)

Total Japanese 100.0 (100.0/100.0)

If these estimates turn out to be pretty accurate (and Mizuho usually
are), a few significant developments might be noticed here (my
personal comments):

  • 2008 was a big year for Sony. They more than doubled their share,

and they significantly surpassed their official target of a 10 pct.
share this year.

  • While Sony, Oly and Pentax used to compete for the 3rd spot, Sony

is now almost double the size of Oly and Pentax ... both of them
combined, that is.

  • Sony grew on the expense of everyone except Panasonic (lifted this

year by the G1, counted as DSLRs here).

  • Canon maintained no. 1, but Canon's share is under some pressure

and has slipped a total of some 4 pct. over the last two years.

  • Nikon came out with a lower share than last year, however well

above their own estimates for this year (as prophetically predicted
by Thom).

  • Oly fell back slightly in volume and more significantly in share.

  • Pentax fell back dramatically. This may to some degree explain the

remarkable doscounts on Pentax DSLRs right now.

  • Panasonic lifted off with only a few months of G1-sales. Mizuho

expects Pana to grow to 500,000 G-type cameras next year or about the
same volume as Oly, giving the two strategic partners a total volume
of some 1 million units.

For 2009, Mizuho expects DSLR shipments to grow another 10.6 pct.,
whereas compacts are expected to slip by 7.3 pct.

(For the full report, you will have to subscribe)

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