nikon vs canon fight on dpreview

lately the bashing and fighting between nikon and canon has increased in this forum...when a new canon model come out you start to see a lot of neg reactions etc even before the camera hit the stores..samething with nikon models..but this is interesting: at major store chain in LA i was told that it was known that some people hired by canon and nikon would just post things to promote the brand..frankly i was stunned

what do you think