Canon's price dilemma with the 1000D...and a prediction or two!

Started Jun 11, 2008 | Discussions thread
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Stephen Gillette
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Canon's price dilemma with the 1000D...and a prediction or two!
Jun 11, 2008

Canon has created a dilemma with its release of specs for the 1000D, but no U.S. price. This camera is a prime example of a marketing-department-driven product: carefully crafted to fit into a slot and gain market-share advantage over other products in that slot, despite offering little that is exciting or compelling, except price.

Almost nothing is new in this newest Digital Rebel. There are certainly no meaningful photographic capabilities offered that do not already exist in previous Rebels.

And since this is not a trail-blazing product, its reason for being, the new lower price point, has not been announced yet for the largest potential market: the United States. I'm guessing that's because the pricing has yet to be determined: where will the U.S. economy be in a month, or more like two months, when the camera ships?

Yes, Canon has hinted that the price will be about $200US less than the recent XSi...but what will the XSi be selling for in two months? It wouldn't be surprising to see the XSi drop to a street price of $799 (or less) by the time the 1000D price is announced. That would allow an introduction at $599 for the 1000D.

But aggressive pricing is being pushed by all the big players. Sony just reduced its entry-level DSLR threesome by $100, making the A200 $499 with kit lens. Is the 1000D worth $100 more than the Sony A200, if Canon indeed decides to price it at $599? Many would say yes (especially on this forum).

But one way to brilliantly turn this rather ho-hum new camera into a barn burner would be to surprise almost everybody and offer it at $499US right out of the gate. Suddenly "me too" would become "gee whiz!"

Whether this has any remote chance of happening might be determined in part by Canon's plans for the next G-series digicam. A G10 is expected in the coming months, and some real pondering must be going on at Canon: how to handle the overlap of convenience, capabilities and price between the chubby digicam-that-can and the svelte People's DSLR.

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