People have been boosting dynamic range manually for years using a tripod and blending exposures. I've always wondered why camera makers didn't implement this in camera. I guess I should have applied for the patent years ago instead of scratching my head as to why nobody had, doh! Not just this, but also the concept of bracketing via one shot instead of multiple shots. It made so much more sense to grab a shapshot from the sensor as the exposure unfolded, but maybe it's not so easy.