Hunt's Mark III price $3999

Started Apr 6, 2007 | Discussions thread
Carbonman
Regular MemberPosts: 340
Like?
MAP vs MSRP
In reply to rolandsilva, Apr 7, 2007

MSRP = Manufacturers Suggested Retail Price - list price (not street price)

MAP - Minimum Advertised Price - the lowest price that Canon will let their dealers advertise in print/web site/tv/radio.

Street price - what stuff is actually selling for in the real world.

Canon sets both MSRP and MAP. The dealer can sell it at whatever price they want, regardless of what MSRP or MAP is set at. When you see "Add to your cart to see our lowest price", that's a work around to a MAP agreement.

-- hide signature --

Carbonman

Reply   Reply with quote   Complain
Post (hide subjects)Posted by
YupNew
TrueNew
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark post MMy threads
Color scheme? Blue / Yellow