Off-The-Wall (or Ceiling) Built-In Flash

Everybody knows you can use the flash built-into your camera to get more light on a scene... but unless you're using the flash as fill lighting, the built-in flash tends to give your subject that flat, deer-in-the-headlights, look. What you might not have known is that something as simple as a little piece of aluminum foil can deflect light from your camera's built-in flash to bounce off the ceiling, a wall, or anything else outside the view of the lens. This challenge is for bounced-flash photos where the light source is the flash built-into your camera. Please say something about what was used to direct the light from your flash.