Ad campaign: Heavy

Challenge #66 in the The Art Director series. Hosted by jezsik.
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The client is creating a conceptual ad campaign on the theme of "Heavy." We don't know anything about the service or product offered; the client claims that it will bias our image selection. They are looking for weighty images that will evoke the "Wow, that's heavy" response from a viewer. The client is not keen on photos of heavy people ... unless you are able to make it tasteful. Note that heavy refers to weight and mass, not seriousness.
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Heavy-6067
by alfamog
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Allways seems heavy to me when I am carrying it! EOS5D with Battery grip and 70-200 f2.8 attached.
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Submitted: Tuesday, 10th April, 2012 21:59 (GMT)
Taken: Tuesday, 10th April, 2012
Focal length: 40 mm
Shutter speed: 1/200 sec
Aperture: F18
ISO: 100
Notes: Shot using another 5D with off camera flash with a high shutter speed to control (remove) ambient lighting.
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