Ad campaign: Heavy

Challenge #66 in the The Art Director series. Hosted by jezsik.
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The client is creating a conceptual ad campaign on the theme of "Heavy." We don't know anything about the service or product offered; the client claims that it will bias our image selection. They are looking for weighty images that will evoke the "Wow, that's heavy" response from a viewer. The client is not keen on photos of heavy people ... unless you are able to make it tasteful. Note that heavy refers to weight and mass, not seriousness.
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One, Two, Three, Lift!
by RuthC
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A very small determined spider with a very large cockroach, which the spider plans to have for lunch.
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Submitted: Thursday, 5th April, 2012 09:54 (GMT)
Taken: Sunday, 5th December, 2010
Focal length: 5.8 mm
Shutter speed: 1/160 sec
Aperture: F2.8
ISO:
Notes: Hand-held.
Views: 226
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