Ad campaign: Heavy

Challenge #66 in the The Art Director series. Hosted by jezsik.
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The client is creating a conceptual ad campaign on the theme of "Heavy." We don't know anything about the service or product offered; the client claims that it will bias our image selection. They are looking for weighty images that will evoke the "Wow, that's heavy" response from a viewer. The client is not keen on photos of heavy people ... unless you are able to make it tasteful. Note that heavy refers to weight and mass, not seriousness.
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Substantial
by minzaw
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Submitted: Wednesday, 4th April, 2012 07:18 (GMT)
Taken: Monday, 23rd May, 2011
Focal length: 250 mm
Shutter speed: 1/500 sec
Aperture: F10
ISO: 200
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Views: 110
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