The presence of absence

The challange is to create a photo where main subject is noticable by the very lack its missing from the photos. This can be achieved many ways by either not having the subject in the photo at all, or removing the subject in PP. If you take the photoshop route it must not be obvious that something has been removed. Ie no blanks spaces where the object was. Think the heinz ketchup advert with no bottle (http://www.adweek.com/adfreak/heinz-ketchup-ads-do-fine-without-bottle-14061) Another example I submitted amoving horse and carrage and removed the horses but left all their harness work in place via Photoshop. Someone else setup a scene to mimick a bride and groom at the alter holding hands, but simply never placed the bride in the photo. So there shot was acheived straight out of camera. I've tried to make this a clear as I can but any questions just message me.