Ad campaign: Dry

Challenge #33 in the The Art Director series. Hosted by jezsik.
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The client makes a moisturizing product and requires a image to remind people of the horrors of things drying out. They want a photo of something dry, something so dry it will draw people to the client's moisturizing product. The image will be used for print and on-line presentation so vertical and horizontal images are acceptable. The image must be suitable for a general audience.
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Thorny devil
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The thorny devil is a small hard skinned lizard that lives in the very arid desert regions of Australia. There are large thorns and spikes all over its body
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Submitted: Wednesday, 17th August, 2011 03:37 (GMT)
Taken: Tuesday, 10th February, 2004
Focal length: 9.5 mm
Shutter speed: 1/30 sec
Aperture: F3.3
ISO: 50
Notes: Taken with Nikon Coolpix 5400 camera in 2004 Processed in Topaz for added contrast.
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