Ad campaign: Turning over a new leaf
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The clients are about to make major changes to their business and need an image for their campaign. They want a photograph of a leaf, a NEW leaf, not a dead leaf or a dying autumn leaf. The photo must be of a leaf, not a pile of leaves or a flower with a visible leaf, but a clear and obvious leaf. An image with a few leaves are OK, but the idea is to turn over a new leaf, not leaves. The leaf should be the sort of leaf we commonly recognize as a leaf, not an unusual, special purpose leaf that requires the consultation of a botanist.
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