Ad campaign: Heavy

Challenge #66 in the The Art Director series. Hosted by jezsik.
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The client is creating a conceptual ad campaign on the theme of "Heavy." We don't know anything about the service or product offered; the client claims that it will bias our image selection. They are looking for weighty images that will evoke the "Wow, that's heavy" response from a viewer. The client is not keen on photos of heavy people ... unless you are able to make it tasteful. Note that heavy refers to weight and mass, not seriousness.
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Tonnage
Maybe a bit too heavy
280b
hombre fardo baja-2 copia
One, Two, Three, Lift!
Liebherr
heavy bike load
Sisyphus
Cruise Ship, docked
Heavy perspectives !
DSC_0130
Heavy +
Atlas
heavy burden
diet on Monday
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