Ad campaign: Dry

Challenge #33 in the The Art Director series. Hosted by jezsik.
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The client makes a moisturizing product and requires a image to remind people of the horrors of things drying out. They want a photo of something dry, something so dry it will draw people to the client's moisturizing product. The image will be used for print and on-line presentation so vertical and horizontal images are acceptable. The image must be suitable for a general audience.
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Saharan Sands
-
Drought days
dry
In search for water...
need water
Dry and Shrunk
dehydrated
Stepping Stones
thirst
P1140201
dry sunflower
Dunes of Hunder
Dry
Dont Let your skin turn to leather
Road to Dry Land
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