Nikon

As Nikon this year has not announced any new DSLR models for PMA visitor interest at the stand appeared to be focused on the Japanese manufacturer's new lenses, the 24mm F1.4, the new version of the 300mm F2.8 and the 16-35mm F4. Out of the range of new compact cameras the super-zoom P100 clearly attracted most visitors, we virtually had to wrestle the thing out of some poor guy's hand to take a picture of it.

Despite its bright yellow Nikon trademark color scheme the Nikon stand is one of the more down-to-earth ones. There are no models doing star-jumps or some hip-hop dance, but Nikon shows, as every year, some impressive photography in its photographer's gallery which uses the stand walls as its exhibition space.