Olympus

"Capture it all," says the legend emblazoned above the Olympus stand and below it the company shows the many ways its products can help you do this. Half of the stand is devloted to its weather-sealed DSLR, the E3, and the range of pro-level lenses available for it. The other half is given over to a broad range of new compact models.

The handful of new Stylus models includes the 1030SW with its 28mm equiv. lens while the FE-350 Wide and SP570-UZ also offer wide angle. To bring home the 'capture it all' message, ruggedized and waterproof models sit alongside fish tanks full of waterproof cases of every size and shape to make sure that a litte moisture doesn't make you miss the moment.

We were told the latest Stylus models will come with a Micro-SD to xD Picture Card adapter that offers users a more varied range of storage media.