Samsung

The days when Samsung's presence at PMA consisted of a guy behind a trestle table are long gone, and the company's new status - and aggressive drive to increase its market share - are reflected in a large, glossy booth. Those who miss the good old days of photo shows will be pleased to hear that Samsung is still using scantily clad women to sell cameras, with body painting and bubble gun fights providing something for the punters to point their cameras at.

As usual there are a bewildering array of new models on show, many of which are upgrades to 2006 models, some of which are entirely new. As well as showing the ten models announced at CES in January (S630, S730, S850, S1050, L73, L700, i70 and L74 Wide), there are five new cameras for PMA; the NV11 (upgrade to the NV10), i7, S830, S1030 and L77.

Also new for PMA is the HD Photo Box, a 250GB hard-disk based photo album with HDMI output and automatic image organization (which apparently can tell the difference between a portrait and a landscape). The booth also has some technology previews giving a hint of what can be expected next year, including UWB wireless connectivity and GPS accessories.