Lexar

For once it's SD (Secure Digital) cards that get prime billing on the Lexar booth, with the launch at PMA of two new 4GB SDHC cards, the Professional 133x and Platinum II. Today Lexar also announced a new 4GB Platinum II CompactFlash card and Memory Stick PRO Duo media in 2 and 4GB capacities. And if you don't find memory cards that exciting the Lexar booth has a 'wheel of fortune' for visitors with the chance to win T-shirts and stuff.

Update: New products also launched at PMA include UDMA 300x CompactFlash cards (in 2, 4 and 8GB capacities), a Professional UDMA FireWire 800 Reader (which we saw in action, and boy - is it fast), a Professional UDMA Dual-Slot USB Reader (for CompactFlash and SD) and a new version of the company's excellent Image Rescue Software. Version 3 adds a redesigned interface, simplified recovery process, live support and the ability to rescue deleted video and audio files in addition to photos.