Canon

Canon's big red booth goes heavy on heritage this year as the company celebrates '70 years of Canon innovation', and ten years of the successful IXUS/ELPH line. Visitors can take a trip down memory lane with a display of Canon museum pieces going back to 1937.

As usual the booth is one of the biggest and busiest at the show. Visitors are getting their first hands-on experience of the new pro flagship, the EOS 1D mark III with the new version of the EF 16-35mm F2.8 L. On the compact side of things Canon is showcasing the raft of upgrades introduced in the last few weeks. Of these perhaps the most interesting - certainly the most unusual - is the PowerShot TX1, the 7MP 10x optical (stabilized) zoom that doesn't know if it's a stills camera or a digital camcorder. It's a lot nicer in real life than the pictures would suggest, and we were surprised at how well it sits in the hand. New for '07 are the PowerShots A460, A450, A550, A560 and A570IS and the SD1000 and SD750 Digital ELPHs. There is no sign - and no word - of the much-rumoured 30D replacement.