Canon

This year Canon has managed to bag the prime spot right by the entrance to the show for its all-new bright white booth, and it's very, very busy.

Biggest draw on the booth is, inevitably, the EOS 400D (Rebel Xti), successor to the 350D / Rebel XT (the best selling digital SLR of all time), and Canon has pulled out all the stops to ensure the new model arrives with a splash with live photoshoots and demonstrations. This is also the first opportunity most EOS users have had to get a look at the two new EF lenses, the 70-200mm F4 IS and the ridiculously over-the-top lump of glass that is the 50mm F1.2. In the compact area the first public outing for the 10 megapixel, 6x IS lensed PowerShot G7 is generating a huge amount of interest, as is the new top of the A series range, the PowerShot A640 (also 10 megapixels) and it's little brother the A630. Visitors to the booth - always one of the busiest at the show - are also getting their first chance to get their hands on the new A710 IS and the new Ixus / Elph cameras including the titanium-bodied SD900, 28mm-lensed SD800 IS and super-cute SD40. Canon is making a lot of noise about its new face detection AF/AE system (we can confirm it works well with beautiful models, not yet sure how it works with uglier faces).. Finally there are printers. A lot of printers. So many printers that we literally lost count. This is not a company that wants to be accused of missing a niche in the printer market.