Toshiba Imaging Systems has recently announced the new PDR-3340. It offers a 3.2 megapixel resolution, 3X optical zoom lens (34mm - 102mm) and 16Mb of internal memory, expandable with SD cards. "The PDR-3340 is perfect for entry-level consumers making the transition from traditional film cameras to digital cameras," said Doug Freck, Vice President and General Manager, Toshiba Imaging Systems. The PDR-3340 is expected to ship in August with an MSRP of $249.

New Toshiba PDR-3340 3.2 Megapixel Digital Camera Combines Compact Form With Easy-to-Use, Yet Powerful Photographic Functions

NEW YORK, NY, June 17, 2003 (Digital Experience! 2003 Show) - Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., today introduced the new PDR-3340, a pocket-sized powerhouse of a digital camera that combines a compact form factor (3.82" x 2.52" x 1.42", 5.2 ounces) with a newly developed 3.2 megapixel CCD, 6X total zoom, AVI extended-play movie mode, and the convenience of a 16MB internal memory plus SD memory card compatibility up to 512MB.

"The PDR-3340 is perfect for entry-level consumers making the transition from traditional film cameras to digital cameras," said Doug Freck, Vice President and General Manager, Toshiba Imaging Systems. "Based on the point-and-shoot functionality we believe our customers are already familiar with, the PDR-3340 is easy to use, even by beginners. Plus, because it's so compact, it fits easily into a glove compartment, a purse or even a shirt pocket."

Engineered to provide a new generation of consumers with a fun and affordable way to experience high-quality digital imaging, the Toshiba PDR-3340 is expected to ship in August 2003 with an MSRP of $249.

Though it can work as a simple, point-and-shoot camera, the PDR-3340 has many of the same features found in the best of today's digital cameras, such as 2048x1536 resolution images of rich color and clarity that mirror traditional photographic film in print sizes up to 13 x 19 inches. Other sought-after features are: a 3X optical zoom lens (comparable to a 34mm-102mm on a standard 35mm cameras), macro capability for stunning close-ups, 2X digital zoom (6X total zoom), crisp auto focus, white balance, a bright 1.5-inch LCD, and a multi-mode flash system effective to a distance of ten feet (wide ISO 200).

Showcased in a high-grade, high tech-looking body, the pocketsize PDR-3340 is one of the most stylish cameras in its class. It sets a new standard for value in the compact, optic-zoom equipped digital camera category.

The PDR-3340 comes with everything that is needed to capture, download and edit high-quality digital photos, including all necessary cables (USB, Video), 2X AA batteries, a hand strap, and a CD-ROM with ACD Systems software and USB driver. It is compatible with computers running Windows® (98/ 2000/ME/XP) and Macintosh (OS 9.0, OSX or later) operating systems.

For more information, U.S. customers can call 1-800-288-1354. Fax, 1-800-640-8674. Or visit Toshiba on the Web at www.dsc.toshiba.com. Consumers are encouraged to visit www.shoptoshiba.com for on-line shopping.