Lensbaby has introduced the Sweet 35 optic for its selective focus lens system. With a focal length of 35mm, it features an internal 12 blade aperture controlled by a dial on the front of the lens with an available range of f/2.5 to f/22, in contrast to previous optics which used drop-in aperture discs. The optical unit is composed of 4 multi-coated glass elements in 3 groups, has a 46mm filter thread and is compatible with the Composer, Muse, Control Freak and Scout lens bodies.

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Press Release:

Lensbaby® Introduces its First 35mm Optic with Adjustable 12-Blade Internal Aperture

The Sweet 35 selective focus optic has the sweetest spot of all

Portland, OR – Lensbaby, manufacturer of award-winning Creative Effects SLR camera lenses, announces the addition of the Sweet 35 Optic to its Optic Swap System. The Sweet 35 Optic, a 35mm selective focus optic with an internal 12-blade adjustable aperture, creates a Sweet Spot of sharp focus that photographers can move around the photo by tilting their Lensbaby lens. The Sweet 35 Optic boasts the widest focal length of any selective focus Lensbaby optic, features close-focus capabilities, and is available now for use with the Lensbaby Composer®, Muse®, Control Freak™ and Scout lenses.

Departing from its interchangeable magnetic aperture system, Lensbaby has created its first optic with an adjustable aperture. With the Sweet 35, photographers can quickly and seamlessly change the aperture from f/2.5 through f/22, simply by rotating the dial on the front of the optic. The aperture opening is what controls the size of the Sweet Spot of sharp focus, giving photographers the ability to see the Sweet Spot change through the lens, without missing a moment.

“Changing the look of images from my Lensbaby lens with the Sweet 35 optic by quickly adjusting the aperture dial at the front of the optic has become habit-forming and allows me to create photographs I would never see through another lens,” said Craig Strong, Lensbaby Co-Founder and Chief Creative Officer.

The Sweet 35 allows focus down to 7.5 inches from the front of the lens when used with the Lensbaby Composer and as close as 3 inches when used with the Muse. The 35mm focal length is just wide enough on full-frame cameras and just normal enough on APS C senor cameras, making the Sweet 35 perfect for landscape, environmental portrait, and event photography.

“The Sweet 35’s easily changed apertures, wider focal length, and close focus ability make it our most versatile and fun optic,” said Strong.

Specifications:

Focal length 35mm selective focus optic
Lens type Selective focus optic (creates a sweet spot of focus surrounded by gradual blur)
Aperture range f/2.5 - f/22 (sweet spot size ranges from 15% of total image area on APS-C sensor cameras at f/2.5, to 40% at f/22)
Aperture type 12 blade internal aperture, controlled by a dial on the front of the optic
Compatibility Lensbaby Composer, Scout, Muse, and Control Freak lens bodies*
Lens Construction • 4 elements / 3 groups
Minimum focus • Composer: 0.19m / 7.5”
• Scout: 0.17m / 6.5”
• Muse & Control Freak: 0.08m / 3”
Filter thread 46mm**

*The Sweet 35 Optic is not compatible with the Composer with Tilt Transformer for Micro 4/3rds and Sony NEX Cameras.
**The Sweet 35 Optic is not compatible with current Lensbaby accessory lens lineup