Fujifilm has launched the Finepix S6800 and S4800 superzooms with stabilized 30x (24-720mm equiv.) zoom lenses. The 16MP BSI-CMOS sensor-based S6800 captures 1080p60 full HD and high speed movies, while the 16MP CCD-based S4800 is limited to 720p30 videos. Both come with 3-inch LCDs and run on four AA batteries. The S6800 and S4800 will be available from March 2013 at a retail price of $249.95 and $229.95 respectively. The company has also launched the $99.95 JX680 ultra-compact with 26-130mm optical zoom lens, 16MP sensor and full HD video recording that will available around the same time.

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Press Release:

FUJIFILM ANNOUNCES TWO NEW LONG ZOOM S-SERIES ALL-IN-ONE BRIDGE CAMERAS THAT GIVE CONSUMERS GREAT IMAGES AND PERFORMANCE

New S-Series cameras feature long zoom, fast autofocus speeds and high resolution imaging for advancing photography consumers

Valhalla, N.Y., January 30, 2013 – FUJIFILM North America Corporation announces its newest S-Series all-in-one bridge cameras, well-known for their precision FUJINON lenses and simple, compact designs. The new cameras feature improved sensors, advanced processing power and amazing lenses to give consumers a great choice of long zoom, yet easy to use digital cameras.

The two new S-Series models – the S6800 and S4800 each boast a powerful Optical Image Stabilization system for excellent blur reduction, and genuine FUJINON long zoom lenses with 30x optical zoom.

Powerful Optical Zoom and Optical Image Stabilization

The FinePix S-Series cameras both offer 30x zoom (24-720mm) with a wide range of focal lengths for maximum versatility. They also each use a superb FUJINON lens that consists of 17 elements in 12 groups, and combines aspherical and ED elements that help to reduce aberrations and promote a superior level of image quality. Each of the new bridge cameras are also capable of a Super Macro mode for users to get as close as 0.78” from a subject for great close-up shots.

“The new FinePix S-Series long zoom bridge cameras give consumers a powerful all-in-one compact design camera that is easy to use and delivers high resolution image quality that photography enthusiasts will enjoy” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “These full-featured cameras give users speedy performance, ease of use and the ability to capture beautiful images at amazing distances – perfect for capturing those exciting family images.”

Fast Autofocus and Quick Response Times

The S6800 has an impressive 16MP 1/2.3-inch BSI-CMOS sensor that captures excellent quality, low noise shots at sensitivities as high as ISO 12800. With autofocus speeds of 0.3 seconds*1, start-up times of 1.0 seconds*1, a 0.5 seconds*1 interval between shots and a continuous shooting speed of 8fps (max 10 frames at full resolution)*1, users can feel confident about capturing fast-action shots. And with its ultra-high-speed shooting of up to 60fps (max 60 frames, image size 1280 × 960) *1 and up to 120fps (max 60 frames, image size 640 × 480)*1, the S6800 lets users capture the action in slow-motion for advanced photography.

The S4800 uses a 16MP 1/2.3-inch CCD sensor that captures sharp quality, low noise shots and has autofocus speeds of 0.3 seconds*3 and a start-up time of 1.3 seconds*3 for quick action shooting at a great value.

Easy to Use

Both S-Series cameras have an easy to use Mode Dial for shooting selection, a bright 3.0” LCD screen (460k-dot S6800 and 230K-dot S4800) for easy viewing and image framing and the S6800 adds a dual zoom control for speed and precision zooming.

Full HD movie 1080i/60fps with Stereo Sound

The FinePix S6800 makes movie recording as easy as taking pictures using the dedicated movie button to start recording instantly. The high resolution, 1080i movie capture at 60fps with stereo sound and slow-motion capture at 480fps*2 is superb when played back on HDTV screens, and users can even take still photos during video recording. The S6800 also adds a number of in-camera movie editing features including “movie trimming” and “movie join.”

The FinePix S4800 also shoots in 720p at 30fps in 16:9 format to let users share memories with friends and family on the big screen using the mini HDMI connector*4. What’s more, with the clever Video Scene Recognition feature and a dedicated Video Recording button, you can leave the camcorder at home, and capture some great spur-of-the-moment footage!

FinePix S6800 key features: 

  • FUJINON Super zoom Lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
  • 16MP 1/2.3” BSI-CMOS sensor 
  • Autofocus speed of up to 0.3 seconds
  • Continuous shooting; 8fps (10frames, full resolution), 60fps  60 frames, image size 1280×960) ,120 fps  (60 frames, image size 640×480)
  • Start-up time of 1.0 second
  • Shooting interval time of 0.5 seconds
  • Optical Image Stabilization (Sensor Shift)
  • Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps
  • Bright 3.0-inch LCD screen ( 460K-dot)
  • Manual exposure control(P/S/A/M modes)
  • Super Macro to 0.78”  
  • Dual zoom control
  • Instant zoom and Zoom Bracketing
  • 4×AA alkaline batteries with an approximately 320 shot battery life
  • Available in black, white, and red

FinePix S4800 key features: 

  • FUJINON Super zoom lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
  • 16MP 1/2.3” CCD sensor
  • Optical Image Stabilization (Sensor Shift)
  • Scene Recognition Auto with 6 pre-set scenes 
  • Autofocus in 0.3 seconds*1
  • HD Movie 720P/30fps with Video Scene Recognition
  • 3” LCD monitor (230k dots)
  • Manual exposure control (P/S/A/M modes)
  • Instant Zoom
  • Mini HDMI output
  • 4×AA alkaline batteries with an approx. 320 shot battery life
  • Available in Black

Pricing and Availability:

The FinePix S-Series will be available March 2013 at the price of $249.95 (S6800) and $229.95 (S4800). Both models will be available in black, and the S6800 will also be available in White and Red.

*1  FUJIFILM research based on CIPA guidelines and conducted in “High Performance” mode
*2  High Speed Movie can be recorded at the following speeds and sizes: 
480fps (320 x 120 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)
*3  FUJIFILM research based on CIPA standards
*4  HDMI cable not included

Fujifilm FinePix S4800 specifications

Body type
Body typeSLR-like (bridge)
Sensor
Image ratio w:h4:3, 3:2, 16:9
Effective pixels16 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeCCD
Color filter arrayRGB color filter
Image
ISOAuto, 64, 100, 200, 300, 400, 800, 1600, (3200, 6400 with boost)
White balance presets6
Custom white balanceYes (1)
Image stabilizationSensor-shift
Uncompressed formatNo
JPEG quality levelsFine, Normal
File format
  • JPEG (Exif Ver 2.3 )
  • 3D: MPO
Optics & Focus
Focal length (equiv.)24–720 mm
Optical zoom30×
Maximum apertureF3.1 - F5.9
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Continuous
  • Face Detection
Digital zoomYes (6.7x)
Manual focusNo
Normal focus range40 cm (15.75)
Macro focus range2 cm (0.79)
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots230,000
Touch screenNo
Screen typeTFT color LCD monitor
Live viewYes
Viewfinder typeElectronic
Viewfinder coverage97%
Photography features
Minimum shutter speed8 sec
Maximum shutter speed1/2000 sec
Exposure modes
  • Programmed AE
  • Shutter Priority
  • Aperture Priority
  • Manual
  • exposure
Scene modes
  • Natural Light
  • Natural Light with Flash
  • Portrait
  • Portrait Enhancer
  • Dog
  • Cat
  • Landscape
  • Sport
  • Night
  • Night (Tripod)
  • Fireworks
  • Sunset
  • Snow
  • Beach
  • Party
  • Flower
  • Text
Built-in flashYes (Pop-up)
Flash range7.00 m (Wide: 40 cm–7.0 m / Tele: 2.5m–3.6 m)
External flashNo
Flash modesAuto, On, Off, Red-eye, Slow Sync
Continuous drive1 fps
Self-timerYes (2 or 10 sec)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
AE Bracketing (at 1/3 EV, 2/3 EV, 1 EV steps)
WB BracketingNo
Videography features
Resolutions1280 x 720 (30 fps), 640 x 480 (30 fps)
FormatH.264, Motion JPEG
MicrophoneMono
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (mini)
Remote controlNo
Physical
Environmentally sealedNo
BatteryAA
Battery description4 x AA type alkaline batteries
Weight (inc. batteries)518 g (1.14 lb / 18.27 oz)
Dimensions122 x 93 x 100 mm (4.8 x 3.66 x 3.94)
Other features
GPSNone