Are young adults still willing to purchase a digital camera? Or does the Smartphone satisfy their needs?
Digital Camera vs. Smartphone
Almost every young adult in the Netherlands owns a smartphone these days. They carry them around all day and whip them out to take snap shots of the moments of their lives. More and more young adults are using their smartphone as their primary camera. Even though I believe most of them know that the quality of pictures taking by a smartphone is much lower than a digital camera. Why do young consumers prefer taking pictures with their smartphone?
I can not look into the future, but the technology of cameras on smartphones is constantly improving. I myself am a young adult and own an Iphone 4s. I primarily use it to take pictures, knowing that the quality of the pictures is lower than when I would use my digital camera. For some reason it seems to be sufficient.
This makes me wonder whether the young adults of today will, in the future, only make use of their smartphones, where they can use Apps to edit pictures and post them directly on their social networks, and have no need for a digital camera anymore?
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