Update: It appears that Digital Transitions made information about the new Phase One A-series public before an official announcement, and Phase One has responded with the following letter to clear up some confusion - our original news story appears below:

Letter from Phase One

While product teams have been hard at work preparing the new A-series camera systems for market, Phase One and ALPA are happy to see such interest based on the early news shared by some of our U.S. partners. We regret any confusion, including the fact that the photo was of an internal prototype and not the finished product, but official images and more details will soon be on the way.

These new products are the first step in a long-term strategic & cooperative alliance between Phase One and ALPA that was announced at Photokina. Developing premium products for the world’s most demanding fine art photographers is our focus, and the A-series by Phase One and ALPA is taking the first steps in a creative new direction to integrate some of the highest performing and proven products -- across lenses, bodies, digital backs and software -- to make them easier and even more fun to use. 

Below are the key highlights: 

1 -- As noted, the A-series will be available in three versions: A250, A260 and A280 with 50MP, 60MP and 80MP respectively.

2 -- Each system will be individually configured with pre-loaded lens calibrations for Rodenstock ALPA 23mm, 35mm and 70mm lenses, making it easy to shoot great looking images out of the box.

3 -- Factory shimmed system marked with A-series badges on both body and back.

4 -- All systems will come with the required accessories -- including some new elements made specifically for this system, e.g. flexible lens shades, iPhone holder and new release cable.

5 -- A 5-year warranty on the system.

6 -- A special note on wifi: Phase One IQ250 camera systems have recently started supporting liveview over wi-fi using Capture Pilot 1.7 (which is already available for download to all IQ250 users). Liveview over wi-fi will also be a cool new feature for the CMOS based A250 using an upcoming 1.8 release.

Thanks for the patience. In December we will share even more details on the new systems including the new factory lens calibration feature, accessories, detailed tech specs, product images, pricing and even better, they will begin shipping!


American professional camera dealer Digital Transitions has announced on its home page that it will host a preview event of a new Phase One medium format digital camera system that doesn’t use a reflex mirror system.

Although Phase One has yet to comment, it appears that the A-Series will comprise three configurations which use different Phase One backs. The Phase One A250 will feature the IQ250’s 50-million-pixel CMOS sensor, while the A260 and A280 systems will use the IQ260 and IQ280 CCD sensors of 60 and 80 million pixels respectively.

These backs have been paired with Alpa’s 12 TC camera body, which is basically not much more than a means to pair a lens and a back. The A-Series will also be paired with a Rodenstock Alpa 4.0/35mm lens. Although they perhaps look sensational, the A-Series is actually a coming together of parts that already exist; the Alpa 12TC body, the Alpa Rodenstock HR Digaron-S 4.0/35 mm LB lens and the Phase One backs.

The Alpa 12TC in its more usual configuration with lens, film back and optical viewfinder accessory This is the Alpa 12TC camera body on its own, with the optional wooden handle still attached

The IQ2 backs used in the system have wireless capability, and in the picture are shown connected to an iPhone mounted in the accessory shoe, where a viewfinder would normally sit. Connecting to an iOS device is something Phase One IQ2 owners can already achieve via Capture Pilot, though in this arrangement the bracket can be titled so the phone can act as a waist level finder. The Phase One backs have touch controls, and multi-touch gestures allow pinch zooming and scrolling of images displayed, as well as access to menu systems.

While no pricing for these A-Series cameras has been announced the prices of the individual parts is already known. Currently the Alpa 12TC costs about £1300/$2000, while the lens will be £3600/$5600 and the cheaper back, the IQ250, costs about £23,000/$35,000. The kit must also include the Alpa back adapter MA645AB, which costs approximately £760/$1180. The iPhone will probably be available separately.

For more information visit the Digital Transitions website and the Alpa website