PMA 2001: Canon today announced the new Digital IXUS 300, also known as the S300 Digital ELPH (in the US) and the IXY Digital 300 (in Japan). The new IXUS 300 now features a 3x optical zoom lens and the same 2.1 megapixel sensor seen in the first Digital IXUS (sorry, no 3 megapixel IXUS yet...). The Digital IXUS 300 is priced at US$599.

CANON ANNOUNCE THE DIGITAL IXUS 300, A NEW ULTRA-COOL ADDITION TO THE IXUS RANGE OF TECHNICALLY SUPERIOR DIGITAL CAMERAS

The gleaming, metal cased Canon Digital IXUS 300 reveals enough new design characteristics to satisfy the most ardent style guru whilst delivering original and exciting advances in digital photographic technology. The pocket-sized Canon Digital IXUS 300 shares the acclaimed beauty and tactile feel of the original award winning Digital IXUS. Hold it in your hand and you're hooked - Dare you pick it up!!

At the heart of the Digital IXUS 300 is a 3X zoom lens coupled to a 2.1 million pixel sensor delivering outstanding digital photographs. The perfect combination of style and technology / the perfect embodiment of style and substance.

For today's dynamic lifestyle you may need more than a snapshot. The Digital IXUS 300 captures those precious moments as a short movie clip. Operation couldn't be easier as once the movie mode has been selected the camera is automatically set to deliver optimum image quality every time.

For added versatility, Canon's fast new direct print capability links the Digital IXUS 300 to the new Card Photo Printer CP-10. Users can now take a photo and create a credit card sized full colour print in minutes.

Canons ultra smart Digital IXUS 300 packs in intelligent focus and metering technology enabling the camera to identify where your subject is, whilst simultaneously recognising low-light, back-lit and flash dependant situations ensuring perfect images every time.

The Digital IXUS 300 is fitted with a powerful compact internal flash unit that matches the camera perfectly. Super-fast start up and rapid-fire shutter operation mean that the Digital IXUS 300 is ready for use whenever and wherever it is needed. Fitted with a Type 1 Compact Flash card slot that enables the user to store up to 192Mb of photos* . Users with little time on their hands will appreciate that downloading image data to a computer is fast and easy using the supplied USB interface cable.

Canon supplies a full range of drivers with the Digital IXUS 300 offering compatibility with Windows 98, Windows 2000, Windows ME and Macintosh. A complete package of photo and video manipulation and printing software is also supplied.

A range of accessories is available for the Digital IXUS 300 including a robust waterproof case tested to 30m for underwater operation making it ideal for the beach, the piste and the jungle. Spare rechargeable Li-ion battery packs and chargers, a soft case, compact power adapter and wrist strap make the Digital IXUS 300 ideal for any situation.

Canon Digital IXUS 300 (S300 ELPH) specifications

CCD 1/2.7" 2.1 megapixel GRGB
Image Sizes 1600 x 1200
1024 x 768
640 x 480
Movie Sizes 640 x 480
320 x 240
160 x 120
Lens 35 - 105mm equiv., F2.7 - F4.7 (7 elements in 5 groups)
Digital Zoom Yes, 2.5x
Focusing Method TTL AiAF, 3 focus points
Focus Range Normal: 76 cm - Infinity
Macro: 16 cm - 76 cm
Exposure Control TTL Programmed Auto Exposure
Exposure Compen. +/-2 EV in 1/3 EV steps
Metering Method Evaluative metering
White Balance Auto, Daylight, Cloudy, Tungsten, Fluoresecent
B&W Mode Yes
Shutter Speed 1 - 1/1,500 sec
Shooting Interval Approx. 1.7 sec
Sensitivity ISO 100 equiv. (ISO 150 in low light)
Viewfinder Optical
LCD 1.5" TFT
Flash Modes Auto, Anti Red-Eye Auto, Flash On, Flash Off, Slow Sync
Flash Range Wide: 0.26 m - 3.5 m, Tele: 0.26 m - 2.0 m
Self Timer 10 secs
Image Format JPEG (Super-Fine, Fine, Normal)
Storage CompactFlash Type I (8 MB card supplied)
Continuous Mode Approx. 2.5 fps
Interfaces USB, Video Out (NTSC / PAL selectable)
Power Li-Ion Rechargeable Battery (NB-1L) - supplied
Weight (no batt.) 240 g (8.47 oz)
Dimensions 95 x 63 x 30 mm (3.7 x 2.5 x 1.2 in)