Pre-PMA 2006: We are proud to announce that the Photo Marketing Association have asked the Editor and Owner of dpreview, Phil Askey to be one of the judges of the 10th annual DIMA 2006 Digital Camera Shoot-Out which will take place on Saturday 25th Februrary, the day before the PMA show opens. The results of the shoot-out will be announced in a press conference the following morning. Judging will be made of prints viewed using a D50 Viewing System from GTI Graphic Technologies.

Press Release:

DIMA 2006 Digital Camera Shoot-Out features big improvements

D50 Viewing Systems for judges and earlier announcement of winners planned 

JACKSON, Mich. - The Digital Imaging Marketing Association® (DIMA®) 10th annual Digital Camera Shoot-Out is scheduled for Saturday, Feb. 25, 2006, during the DIMA Annual Conference at the Orange County Convention Center, West Building, Orlando, Fla. - one day prior to PMA 2006. To celebrate and build upon its decade-long success, major improvements are planned to enhance the Camera Shoot-Out:

GTI Graphic Technologies, Inc., Newburgh, N.Y., is donating D50 Viewing Systems, which will be located in the Convention Center, but not on the Trade Show floor, to allow for a more stable, accurate color environment for the judging of entries. Judges will be comparing prints for color accuracy, sharpness, and shadow detail, among other factors. Judges this year include representatives from industry-leading digital camera review media including PC Magazine, DP Review and Imaging-Resource.

"Locating the Viewing Systems in a windowless conference room removes the ambient light that was present when judging was held on the Trade Show floor," said Chad Munce, Group Executive, Digital Imaging Markets, and organizer of the Shoot-Out. "The improved lighting conditions during the judging process bring added credibility to the event and our winners."

Also new this year, the announcement of the winners and an awards presentation will be held before the opening of the PMA International Convention and Trade Show. DIMA Camera Shoot-Out award winners will be announced during a press conference Sunday, Feb. 26 at 8:00 a.m. in the PMA 2006 Press Room. Prints will be displayed at booth 3877 on the Trade Show floor.

Considered the imaging industry's standard comparison of digital capture devices, the DIMA Camera Shoot-Out is open to all digital camera manufacturers exhibiting at PMA 2006. Four live-model studios will be set up for participants to shoot and print their images on-site at the DIMA Conference. All conditions of the studios - lighting, subject, computer hardware and software, and output device - will remain equal, creating a fair comparison of the digital photographic devices. 

For more information on the DIMA Digital Camera Shoot-Out, please contact Chad Munce, at (800) 762-9287, or by e-mail at cmunce@pmai.org.