PhotoPlus Expo: Nikon has today announced NikonPro, a website for Nikon Professionals and for those looking for Professional photographers. "NikonPro matches professional photographers to potential buyers and then manages the financial transactions, expanding business by allowing photographers to shoot and sell at the same time. Attendees can see a demonstration of NikonPro at Nikon Booth #1415 at PhotoPlus Expo at the Jacob Javits Center, November 1-3, in New York City."

NIKON UNVEILS NikonPro AT PHOTOPLUS EXPO 2001

NikonPro: The Professional Photographer's Online Studio Empowers Pro Photographers to Maximize Their Business Potential

MELVILLE, NY, NOVEMBER 1, 2001- Nikon Inc., the world leader in photography, today launched NikonPro (www.nikonpro.com), a powerful new online service for professional photographers that offers heightened exposure, an instant national presence and unlimited opportunities for new business­. By taking advantage of NikonPro's e-commerce component, photographers can create a fully functional online storefront, accessible to a large base of customers who are searching for professional photography services.

NikonPro matches professional photographers to potential buyers and then manages the financial transactions, expanding business by allowing photographers to shoot and sell at the same time. Attendees can see a demonstration of NikonPro at Nikon Booth #1415 at PhotoPlus Expo at the Jacob Javits Center, November 1-3, in New York City.

“NikonPro is a very exciting program that will help both established and up-and-coming professional photographers to maximize their business potential,” said Tracy Mack-Jackson, Manager of Internet Programs for Nikon Inc. “At Nikon, we understand that photography is a passion, but for professional photographers, it is also their business. We created NikonPro as a vehicle for photographers to operate a multi-faceted photography business and provide far-reaching exposure and access to a wide base of customers.” NikonPro's E-commerce Component With NikonPro, photographers can invite clients to view work, select product packages and purchase their pictures. To ensure the highest level of quality control, members hold onto the original images and fulfill the orders themselves while NikonPro manages the financial details of each sale, including credit card transactions, state-by-state sales tax and logistics.

NikonPro members can create a working portfolio showcasing up to 18 customized samples of their work, which are uploaded as watermarked thumbnails for protection of the images. With more than 40 design templates, photographers can customize a storefront to reflect the look and feel of their “bricks” business, enabling them to sell their work 24hours a day, seven days a week, to anyone, anywhere.

The Nikon “Find -a- Photographer” Database

One of the key benefits for NikonPro members and consumers is the Nikon “Find -a- Photographer” database, where people can search for photographers, listing members by specialty and location. The database will provide photographers with exposure to millions of potential customers and is accessible through NikonUSA, NikonNet and numerous major publications and websites. NikonPro members can be listed in the database in up to ten different categories in the “Find-a-Photographer” database.

Nikon has formed a strategic partnership with Express Digital, a Denver-based digital software solutions company geared toward professional photographers, to help provide additional back-end services for NikonPro.