Pentax has announced a white version of its WG-3 rugged waterproof camera and an entry-level point-and-shoot compact. The white version of the WG-3 shares all the features with the existing model but comes in a different color scheme (we'll let you guess what that is). We'll be testing the GPS version of the WG-3 as one of our forthcoming waterproof camera tests. Meanwhile, the 'Efina' is an inexpensive 14MP CCD-based camera that's exactly the sort we thought Pentax had stopped making. Still, it comes with decorative patterns on it, which seems to be this season's thing - so that's something. The Efina, announced in Japan in January, will cost around £80, while the white WG-3 will retail for $299/£289.

Jump to:


WG-3 Press Release:

PENTAX Adds White WG-3 to its Family of Ruggedized Cameras

Performance meets photographic demands with fast F2.0 lens, in-camera shake reduction, and increased waterproof, crush-proof and shockproof ratings.

Denver, CO (June 3, 2013) — PENTAX RICOH IMAGING AMERICAS CORPORATION today announced the addition of a white WG-3 to its ruggedized lineup of compact cameras which launched in March 2013. The WG-3 line of cameras is now available in five colors including the new white, black and orange or in green or purple in the GPS version. The WG-3 and WG-3 GPS line of cameras offer worry-free shooting for active families and adventurous individuals. Pulling from long standing expertise in the rugged camera category, PENTAX upgraded the features on this new and improved line of waterproof cameras, now in its 15th generation.

Included in these upgrades are a feature-set that has been optimized to meet the rigorous and demanding needs of the adventurous photo enthusiast, whose travels and exploits can take them into a variety of scenarios too challenging for the traditional point-and-shoot.

For the unplanned adventure, the WG-3 offers a worry-free shooting experience with an increasingly ruggedized body that is shockproof from drops of up to 6.6 feet, coldproof to 14 degrees Fahrenheit and crush-proof, waterproof to 45 feet, and can withstand up to 220 foot pounds of force. The WG-3’s rugged design is enhanced by its folded optical zoom lens that reduces its vulnerability to moisture and dust while ensuring a compact and pocketable size without the protrusion of a lens barrel. Finally, the sturdy construction and sharp design, unique to the WG-3, features a textured grip for a controlled ergonomic grasp and colorful grip accents to further enrich its rugged styling.

“The addition of white to the existing line of WG-3 cameras is a timely inclusion for upcoming summer activities,” said John Carlson, Sr. Marketing Manager, PENTAX. “The WG-3 is a great, worry-free camera to keep with you for a day at the beach, a long hike or even on the slopes in the winter. Regardless of season, climate or weather the WG-3 was built to withstand the elements and capture great images.”

Pricing and Availability
The white WG-3 rugged compact camera will be available online and with limited distribution to retail outlets in July 2013 for  a suggested retail price of $299.95.

To learn more about the WG-3 and WG-3 GPS line of rugged cameras visit: http://www.pentaximaging.com/digital-camera.

Pentax WG-3 specifications

Price
MSRP$299
Body type
Body typeCompact
Sensor
Max resolution4608 x 3456
Other resolutions4288 x 3216, 4224 x 2376, 3216 x 3216, 3072 x 2304, 3072 x 1728, 2592 x 1944, 2592 x 1464, 2048 x 1536, 1920 x 1080, 1024 x 768, 640 x 480
Image ratio w:h1:1, 4:3, 16:9
Effective pixels16 megapixels
Sensor photo detectors17 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeBSI-CMOS
Image
ISOAuto 125-6400, 125, 200, 400,800, 1600, 3200, 6400
White balance presets4
Custom white balanceYes
Image stabilizationSensor-shift
Uncompressed formatNo
JPEG quality levelsBest, Better, Good
File format
  • JPG (EXIF 2.3)
  • DCF 2.0
  • PIM III
Optics & Focus
Focal length (equiv.)25–100 mm
Optical zoom4×
Maximum apertureF2.0 - F4.9
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Tracking
  • Single
  • Face Detection
Autofocus assist lampYes
Digital zoomYes (6.7x)
Manual focusYes
Normal focus range50 cm (19.69)
Macro focus range1 cm (0.39)
Number of focus points9
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots460,000
Touch screenNo
Screen typeWidescreen TFT color LCD with anti-reflective coating
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed4 sec
Maximum shutter speed1/4000 sec
Exposure modes
  • Programmed AE
Built-in flashYes
Flash range3.40 m
External flashNo
Flash modesAuto, On, Off, Red-eye, Soft
Drive modes
  • One Shot
  • Self-Timer (10s, 2s, Remote 3s)
  • Continuous
  • Burst
  • Remote Control (3s, 0s)
  • Auto Bracketing
Self-timerYes (2 or 10 sec)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
Videography features
Resolutions1920 x 1080 (30 fps), 1280 x 720 (60, 30 fps)
FormatMPEG-4, H.264
MicrophoneMono
SpeakerStereo
Storage
Storage typesSD/SDHC/SDXC card, Internal
Storage included70 MB Internal
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (Micro, Type-D)
WirelessEye-Fi Connected
Remote controlYes (Optional)
Physical
Environmentally sealedYes (Crushproof, Waterproof, Shockproof, Dustproof, Freezeproof)
BatteryBattery Pack
Battery descriptionLithium-Ion D-LI92 rechargeable battery & charger
Battery Life (CIPA)240
Weight (inc. batteries)230 g (0.51 lb / 8.11 oz)
Dimensions124 x 64 x 33 mm (4.9 x 2.5 x 1.3)
Other features
Orientation sensorYes
Timelapse recordingYes (Interval shot mode for stills and movie)
GPSNone

Efina Press Release:

PENTAX Efina

A stylish, entry-level digital compact camera

PENTAX RICOH IMAGING UK LTD is pleased to announce the launch of the PENTAX Efina digital compact camera. The high-quality aluminium body is available in a range of four sleek and stylish colours (pink, red, silver and green), all offering outstanding specifications to ensure effortless photography every time.

The Efina incorporates an optical five-times zoom lens, approximately 14.0 effective megapixels, HD movie recording and a 2.5 inch LCD monitor in its slim, card-sized body. Its compact dimensions mean it can fit into a pocket or handbag with ease, making it the ultimate take anywhere camera.

The camera is also fitted with a self-portrait mirror on the front panel, helping you capture the perfect profile shot, wherever you are.

Major Features
1.  Optical 5X zoom lens with 26mm wide-angle coverage
The Efina comes equipped with an optical five-times zoom lens with a focal-length coverage from approximately 26mm wide angle to 130mm telephoto (in the 35mm format). Since its 26mm wide-angle setting offers a wider angle-of-view than ordinary zoom lenses, this zoom lens is useful in a greater variety of applications — especially with such subjects as breathtaking scenery, magnificent architecture and family or group shots in confined spaces. The Efina also provides a five-times Intelligent Zoom function to extend the zoom coverage up to approximately 25 times, without compromising image quality.

2. High-sensitivity shake-reduction mode to guarantee sharp, blur-free images
The Efina’s high-sensitivity SR (Shake Reduction) mode automatically adjusts sensitivity up to ISO 1600 in relation to the subject’s illumination level. This mode comes in especially handy in dimly lit locations as it allows the user to record images with a faster shutter speed to minimise the adverse effect of camera or subject shake.

3. 16 Scene modes for easy capture of particular subjects
The Efina offers 16 different scene modes to automatically optimise shooting settings for a particular scene or subject. With a simple selection of the pictograph corresponding to the desired scene mode, this convenient feature allows the user to take beautiful images with minimal effort.

4. Automatic face detection for beautiful portraits
No matter where the photographer places the subject’s face in the image field, the Efina’s Face Detection AF & AE function instantly and accurately detects the face and optimises focus and exposure settings. Because of this, the subject’s face is always captured in sharp focus and perfect exposure, even when the subject stands in the backlight.

5. Other features
I.      Large, easy-to-view 2.5-inch LCD monitor with approximately 230,000 dots
II.     In body recharge system for simple, cellphone-like battery
III.    Approximately 32MB built-in memory
IV.    Exclusive camera pouch included
V.     Compatibility with Eye-Fi wireless LAN SD memory cards
VI.    Image viewing, editing and filing software included

RRP £79.99. Availability and distribution of the Efina to be confirmed.

Pentax Efina specifications

Price
MSRP£79.99
Body type
Body typeUltracompact
Body materialAluminum and Composite
Sensor
Max resolution4288 x 3216
Image ratio w:h4:3, 3:2, 16:9
Effective pixels14 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeCCD
Color spacesRGB
Color filter arrayPrimary color filter
Image
ISO80, 100, 200, 400, 800, 1600
White balance presets5
Custom white balanceNo
Image stabilizationDigital only
Uncompressed formatUnknown
Optics & Focus
Focal length (equiv.)26–130 mm
Optical zoom5×
Maximum apertureF3.5 - F6.3
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Face Detection
Digital zoomYes (5X)
Manual focusNo
Normal focus range50 cm (19.69)
Macro focus range20 cm (7.87)
Screen / viewfinder
Articulated LCDFixed
Screen size2.5
Screen dots230,000
Touch screenNo
Screen typeQVGA TFT LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed1/8 sec
Maximum shutter speed1/1400 sec
Exposure modes
  • Auto
Scene modes
  • Portrait, Sport, Landscape, Close Up, Sunset, Backlight, Candle Light, Children, Bright, Fireworks, Self Portrait, Night Portrait, High ISO, Panorama Left-Right, Panorama Right-Left, Blur Reduction
Built-in flashYes
Flash range4.10 m
External flashNo
Flash modesAuto, Auto Red-eye Reduction, Forced On, Forced Off
Drive modes
  • Single-shot, burst, self-timer, delay timer, two-shot self-timer
Self-timerYes
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
WB BracketingNo
Videography features
Resolutions1280 x 720, 640 x 480
MicrophoneMono
SpeakerMono
Storage
Storage typesSC/SDHC, Internal
Storage included32MB
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMINo
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-Ion D-LI109 rechargeable battery
Battery Life (CIPA)200
Weight (inc. batteries)91 g (0.20 lb / 3.21 oz)
Dimensions87 x 54 x 21 mm (3.43 x 2.13 x 0.83)
Other features
Timelapse recordingNo
GPSNone