ArticlesShow ReportsCES 2012: Sony stand report

CES 2012: Sony stand report

By Lars Rehm | Published Jan 10, 2012 | Show Reports

The Sony stand this year is one of the largest in the CES Central Hall, covering all of the Japanese electronics giant's product categories including computers, laptops, tablets, TVs and audio equipment. The imaging section occupies a substantial portion of the stand real estate and, as expected, visitor attention is focused on the company's latest mirrorless and translucent mirror models such as the flagship NEX 7 and SLT-A77. However, Sony's only new cameras for CES are the rather unexciting Cyber-shot W610, W620 and W650 compact cameras.


The Sony stand is one of the largest in the Central Hall and covers a multitude of product categories

It features a stage and giant screen where presentations are happening throughout the day.	Sony G-lens lineup in a case

The NEX 7 proudly displays its dpreview gold award.	The Cyber-shot compact cameras and bloggie pocket camcorders are displayed side-by-side.

The stand features a replica of the Men in Black make-up studio	And some of the movie characters appear to be fascinated by Sony's line of telezoom lenses.

Cyber-shot W610, 14.1 MP and 4x zoom

Cybershot W-620, 14.1 MP and 5x zoom

Cybershot W-650, 16.1 MP and 5x zoom

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Total comments: 25

Any news on when the NEX7 will be available in the United States?

0 upvotes

Nothing on the NEX series? Also why is there a shortage of the NEX5N

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i am so upset that they had no update for their line of waterproof/rugged cameras. i actually put off purchasing the TX-10 because i was expecting an update of waterproof/rugged cameras. boo.

Comment edited 40 seconds after posting

1 upvote

ditto for me.

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At what point do the people manning the displays become embarrassed to keep putting the 500 out for viewing?

It's on its way to becoming the Duke Nukem Forever for Sony owners...

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It's a joke. Just a joke.

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The lens was previously in the white casing. Now it it stainless steel, which makes it look like the mixing bowls that I have in my kitchen. The wildlife/nature market segment of users is obviously of little concern to Sony.

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At least the weather is very nice in Vegas this week.

1 upvote

I visited the booth. Big let down from Sony. Lots of good employees no longer work for Sony and the new ones don't see to know much about photography. They kept pushing that silver 500mm G-series lens that has been vaporware for years and years now.

Have to agree with the other posters that the wait for the NEX7 is also frustrating. I canceled my order because the new Fuji will most likely hit the shelves soon and have better prime lenses to use during launch. Shame because I love my HX9 Cybershot.

I didn't see that dual screen clam shell tablet that Sony showed last year. Anyone know what happened to that?

Also what happened to OLED TVs from Sony? Is Sony struggling as a company because of the Earthquake / Tsunami or are there other reasons?

Can someone explain the "Men is Black" thing they were pushing? Nobody understood it. Thanks.

Comment edited 3 times, last edit 4 minutes after posting

1 upvote

The new Sony cameras will change the way we think about photography in the same way as "Men in Black" changed the history of cinema. They're that good.

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I see. America must really like those "Men in Black" Will Smith movies - or at least Japan thinks so. Very strange. I will have to watch these Black Men movie to see what the excitement is about. Thanks.

It was weird walking around Sony CES this year. It was like everyone was embarrassed that they didn't have anything new.

Everyone was asking the staff about Full Frame cameras and new Tablets and OLED TVs....but nothing was there.

1 upvote

As a wildlife photographer. The 500 was my dream lens for Sony. Yet another year. Back to Canon. Ahhhh. The 77 would of been awesome with the 500mm. I think anyway.

1 upvote

Sony Pictures presents Men in Black 3 in theaters May 25, 2012. I can see why they are pushing this theme.

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garyknrd

Whats wrong with 600mm f4?

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as an owner of the 600f4, I can say:

If it breaks, you're boned
That's what is wrong with the 600f4. Fantastic lens. No warranty. Little possibility for repair.

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Dont break it then. :) Seriously, even 80-200mm f2.8 HS is very durable, working good as when it was made. I doubt any today lens will last that long. What can possibly go wrong with pure mechanical lens? Thats why old AF Nikkor still work, when new AF-S die..

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the sony tablet? you can buy one
https://negrielectronics.com/sony-tablet-p-16gb-black.html

mostly released in the UK already... they now call it the "Tablet P"

Comment edited 3 times, last edit 2 minutes after posting

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A Sony exhibit that features a mock-up of the "Men in Black" makeup studio? A mock-up of the NEX-7 assembly line would have been more informative. If the exhibit cranked out real cameras, so much the better! As one picture suggests, space aliens may have hoarded all the goodies, explaining the lack of stocks on earth. Wonder what that big silver G lens would look like, or perform, if adapted to a NEX.

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Can dpreview.com ask Sony when the 5N twin lens kit and Nex-7 will be back in stock please? Silence from Sony is rather frustrating!

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Forget back in stock, how about filling back orders! And yes, the silence is rather annoying.

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Back in stock? Has anyone every seen a NEX-7?
My theory is that these cameras do not exist.

1 upvote

I got an email from the Sony Store yesterday, wanting me to register my new NEX-7 and write a review about it. I would have been more than happy to do so, except the camera is currently on backorder from the Sony Store until early April (at least).

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Men in black changed cinema? Really? ha ha ha .. its just another peice of will smith trash which will be followed up by his less then talented son who nepotistically will make his way through the ranks of hollywood. I spit on that drivel. Gone with the wind, blade runner, hell star wars.. yes.. iconic.. MIB? methinks u may be smoking the fine stuff :)

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While still saving every bucks for the A99, what I do wish to have here and now is their HX200 which offers RAW, remote shutter cable, hotshoe and a better viewfinder ! Sony will never do though since interchangable lens systems makes more money out of us and to raise the Nex and SLTs is their top priority...what's even above that is the nature of ....$ony...

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Sony's NEX5N, and NEX7 manufactoring plant in Thailand was involved in the flooding, and is not expected to be back in full production until April/May of this year. It was under 2 meters of water for 2 months. That is why all the back orders, and lack of stock. Manufactoring is still shut down completely while they clean up.

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Total comments: 25