Swedish camera manufacturer Hasselblad is finally shipping the 'Lunar'. This 24 megapixel camera - essentially a rebadged Sony Alpha NEX-7 - was announced at Photokina last year, and comes with your choice of grips: black or brown leather, carbon fiber, and wood: mahogany or olive, to be precise. Initially there will be three Hasselblad-branded lenses, all of which are created by Sony: a 16mm pancake and 18-55 and 18-200 zooms. The Lunar includes the 18-55mm lens and is priced at $6995/£5280.

(Via Photo Rumors and Amateur Photographer)