Leica Camera as the distributor of Minox product has announced the new 2.1 megapixel Minox DC 2111. This compact 2.1 megapixel digital has a fixed focal length auto focus F2.8 lens, optical viewfinder, LCD, USB interface and is powered by four AA batteries. The Minox DC 2111 weighs in at just $249.

LEICA CAMERA INC. INTRODUCES THE 2.1 MILLION PIXEL MINOX DC 2111

An Upgrade to the Minox DC 1311 is Even More of an Ideal Choice for Beginners Entering the World of Digital Photography

Northvale, NJ - Leica Camera, Inc., exclusive distributor of Minox products in the U.S. introduces the Minox DC 2111 just in time for the holiday gift-giving season! Using the very latest digital technology, the Minox DC 2111 is compact, extremely easy to handle and weighs just 6.6oz, making it not only a perfect choice for the beginner photographer entering the digital world but an ideal companion for every occasion.

A wonderful upgrade to the DC 1311, the new Minox DC 2111 combines all the fun and ease of use of traditional point & shoot cameras with all the additional perks of digital technology. The camera's simple menu features clearly visible symbols, which allow for an easy selection between shooting photos, reproduction and storage. The Thin Film Transistor (TFT) display function offers an ample viewing area of all your photos, giving you the option to save images or delete them and make room for others. The Minox DC 2111 also keeps those very special moments in a digital diary.

Minox DC 2111 - Improved Features

Features of the Minox DC 1311 have also remained intact and improved. Minox DC 2111 includes the automatic white balance, which provides optimum exposure even in insufficient lighting. This special feature gives the user natural colors and the right adjustment for the subject matter in view every time. And most importantly, 1.3 mega pixels is now an amazing 2.1 million pixels (1/2, 7") CCD. The high-speed lens and multiple coating promised the photographer unforgettable pictures.

Sharing memories is simple by transferring the image files to the computer from the Minox DC 2111 using the digital USB interface and provided software. The Minox DC 2111 comes equipped with a CD-Rom, 4 AA batteries, a wrist cord, the USB cable and a handbook.

"We're delighted to announce the improvements to the Minox digital camera. It's the right time of year and what's even better is that this high quality digital camera is not only completely affordable but is also a camera that can be used by beginners, and that's important right now in a world where digital photography is taking us all by storm," explained Ralph Hagenauer, Director of Marketing, Leica Camera, Inc. "The Minox DC 2111 is the perfect camera to introduce curious amateurs to digital photography without sacrificing quality image making."

The Minox DC 2111 will be available at the end of November through authorized Leica/Minox specialists. The Suggested List Price for the MINOX DC 2111 is $249.00.

Founded in the early 1950s by inventor of the subminiature camera, Walter Zapp, MINOX has become world-famous for its miniature camera products. The MINOX concept has always been to provide cameras with the smallest possible dimensions and demonstrating absolute precision with top class design. For more information on the MINOX product line, contact Leica Camera, Inc. at (800) 222-0118 or visit www.minox.com.

Leica is at once art, knowledge and philosophy of a very special subject: state-of-the-art optical performance. All over the world this brand name evokes an image of pioneering achievements in photography and of the uncompromising pursuit of the highest standards of quality. Well over 100 years of tradition in precision manufacturing and countless innovations and inventions have steadily reinforced this worldwide reputation. Leica Camera, Inc. headquartered in Northvale, NJ, distributes a complete line of Rangefinder/ SLR cameras and lenses, point & shoot cameras and sport optics. For more information on Leica, please contact (800) 222-0118 or visit Leica's Web site at www.leica-camera.com/usa.