Pre-CES: Fujifilm has announced the FinePix F770EXR, a 20x, raw-capable compact superzoom with GPS. The F770 uses a 16MP CMOS sensor that offers the company's dynamic range or noise-optimizing EXR technology. Fujifilm says the latest iteration offers 30% less noise than existing 16MP EXR models. The camera's stabilized lens offers a 25-500mm equivalent range at apertures of F3.5-5.3. It can also capture 1080p movies and offers P,A,S and M shooting modes. The F750EXR is the same camera without the GPS functions.

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Fujifilm FinePix F770EXR - Incredible zoom and fast focusing in compact body

Fujifilm will set the new standards for digital long zoom compact cameras in 2012 with the launch of the FinePix F770EXR. The FinePix F770EXR will redefine what’s possible with a small camera thanks to its enviable specification and 20x optical zoom lens.

In addition to a wide-reaching zoom range, the FinePix F770EXR boasts an improved 16-megapixel EXR-CMOS sensor, enhanced GPS functionality and stylish design touches, yet the dimensions of the body have remained small.  With such a powerful performance in a pocket-sized package, this new camera will give both families and regular travellers the perfect camera to capture a huge range of photographs.

EXR-CMOS – Flexible and versatile image sensor

The F770EXR features Fujifilm’s unique EXR-CMOS sensor which has been further evolved. The EXR Auto, which automatically optimises settings according to scene types, has now been expanded to offer 103 different shooting patterns and which pushes the camera’s low-light capabilities even further.

By re-shaping the photo diodes, the EXR-CMOS sensor displays a 30% reduction in digital noise over the previous version at high ISO settings. Users can now capture great detail in low-light scenes without resorting to flash, while being confident that noise won’t spoil the ambient light effects.

The EXR sensor’s unique construction also allows it to change its characteristics according to the lighting conditions. Photographers can select High Resolution (HR) Priority for the best possible picture quality, Wide Dynamic Range (DR) Priority for scenes with high contrast or High Sensitivity and Low Noise (SN) Priority for great results in low light, or leave the camera to make its own choice by selecting the EXR AUTO mode.

Maximum zoom, minimum size

The body of the FinePix F770EXR is the smallest housing in the world*1 to include a 20x optical zoom lens. The 25-500mm focal range (equivalent to a 35mm camera) is able to tackle a vast range of subjects from wide-angle landscapes through to tightly cropped wildlife pictures. The wide zoom range capability is due to the newly designed Double Sliding Lens System that features two additional lens elements within the optical construction to extend the zoom capabilities and boost image resolution.

In addition to the 20x optical zoom, the FinePix F770EXR also benefits from Fujifilm’s Intelligent Digital Zoom feature which effectively doubles the focal range. This means that users get a maximum telephoto setting of 1000mm*2, to pull in even the most distant objects. Thanks to clever image processing, the Intelligent Digital Zoom feature doesn’t affect image quality in the same way as a conventional digital zoom function, so users can be confident that image quality will remain, even when the lens is zoomed out to the maximum focal length.

*1 Among 20x long zoom compact models as of December 2011.

*2 Equivalent to angle of view on a 35mm camera.

Speed so you never miss a moment

The FinePix F770EXR has been given additional enhancements over its predecessor, making it even better to use. The FinePix F770EXR has been optimised for faster start-up. Turn the power ON and it is ready to shoot in only 1.5 seconds. In addition, shot-to-shot times are very short (minimum 0.8 second and 1.0 second respectively). The AF speed has also been decreased to as little as 0.16 seconds, helping users lock onto their subjects in a flash. So, the FinePix F770EXR is ready for action when you are!

A landmark in GPS functionality

Travelling photographers, or those simply wanting to pinpoint their location, will benefit from the FinePix F770EXR’s improved GPS functionality. A new high sensitivity antenna also helps to find the camera’s position more quickly.

A further improvement sees the new model now include Route Log, where the camera creates an illustrated map showing where you’ve travelled and Photo Navigation, where the distance from and direction to a previous location are displayed.

Users can record and edit their favourite places in the camera with the new MY Landmark function. Also included in this model is the Landmark Navigator feature, which behaves in two different ways according to how the camera is held.

The FinePix F770EXR will indicate nearby landmarks and the distance the user is away from them. Hold the camera upright for normal picture taking and you’ll see the name of the nearest landmarks – and the distance to them. Point the lens towards the ground and the LCD converts to a radar view to show locations relative to where the user is standing. Both functions are ideal for those photographers keen to see all the famous places a location has to offer.

Powerful features for stills and video capture

In addition to offering a powerful zoom lens, the FinePix F770EXR has a full set of features that allow users to take full control of their picture taking. Whether you want the simplicity of point and shoot photography or a greater level of control over aperture and shutter speed, the FinePix F770EXR has the features required.

Output from the internal flash has also been boosted, with subjects up to 3.7m away now within reach, while for those preferring to shoot with just ambient light, ISO performance of up to 12,800* is available.

The FinePix F770EXR also contains the option of a RAW file format for unaltered files and has continuous shooting at up to 11 fps (Image size M only) for action shots and 1080p Full HD movie recording at 30 fps with stereo sound, which is perfect for playing back on a HD ready TV. High Speed movies can be recorded at up to 320 fps and all movie modes now come with Face Tracking Auto Focus, which ensures that faces stay sharp and correctly exposed even when the subject is moving. Even if a focus-locked subject moves within the frame, the camera will keep the focus on part of the subjects face for continuous on-focus tracking.

*6400:M mode or lower, ISO12800:S mode   

Better handling for great results

Along with specification upgrades, the FinePix F770EXR has some key handling improvements to help make picture taking even more enjoyable. On the front of the camera, an ergonomic, rubberised handgrip* ensures users can get a firm hold and gives extra stability when shooting at the extreme telephoto length.

The top-plate, meanwhile, has the same angled mode dial from the FinePix F600EXR for simple selection of exposure modes, but now has the addition of a Function (Fn) button for faster access to regularly accessed features including ISO setting, Film simulation, etc. On the back of the camera, the 3-inch LCD shows images and menus with great clarity thanks to the extra bright 460,000 dots LCD, making it easier to see in bright lighting conditions.

The F770EXR features an Advanced Anti-Blur mode, in which the camera takes 4 continuous shots at high sensitivity, and merges them with an advanced image processing technology to correct the effects of vibration. This helps produce images that have less noise and vibrations caused by shaky hands even in hand-held shooting at night in poor lighting conditions or at long zoom.

The FinePix F770EXR will be available in black, red, blue and white finishes

*rubberised grip available for black, red, blue colours only

Fujifilm FinePix F770EXR key features

  • High quality Fujinon 20x optical zoom covering 25-500mm (equivalent to a 35mm camera)
  • Intelligent Digital Zoom boosting range to approx. 40x
  • 16 mega-pixel EXR-CMOS sensor
  • Superb build quality and finish
  • Extra bright 3.0-inch LCD with 460,000 dots
  • Full 1080p HD movie capture
  • ISO 100-12800*
  • P, A, S, M exposure modes for creativity plus Scene modes
  • RAW file capture
  • Film simulation modes
  • Macro focusing down to 5cm
  • Optical image stabilisation
  • Motion Panorama 360 mode
  • High sensitivity GPS

*ISO 6400 is effective in image size M or lower, ISO 12800 is effective in image size S

Additional Images

Fujifilm FinePix F770EXR & F750EXR Specifications:

 Fujifilm FinePix F770EXRFujifilm FinePix F750EXR
Body type
Body typeCompact
Sensor
Max resolution4608 x 3456
Other resolutions4608 x 3072, 4608 x 2592, 3264 x 2448, 3264 x 1840, 2304 x 1728, 2304 x 1536, 1920 x 1080
Image ratio w:h4:3, 3:2, 16:9
Effective pixels16 megapixels
Sensor size1/2" (6.4 x 4.8 mm)
Sensor typeEXRCMOS
ProcessorEXR
Color filter arrayRGB color filter
Image
ISOAuto, 100, 200, 400, 800, 1600, 3200 (6400 and 12800 with boost)
White balance presets7
Custom white balanceYes (1)
Image stabilizationSensor-shift
Uncompressed formatRAWNo
JPEG quality levelsFine, Normal
File format
  • JPEG (Exif Ver 2.3 )
  • RAW (RAF format)
  • RAW+JPEG
  • 3D still image:MPO compliant
  • JPEG (Exif Ver 2.3 )
  • 3D still image:MPO compliant
Optics & Focus
Focal length (equiv.)25–500 mm
Optical zoom20×
Maximum apertureF3.5 - F5.3
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Continuous
  • Face Detection
Autofocus assist lampYes
Digital zoomYes (2x)
Manual focusNo
Normal focus range45 cm (17.72)
Macro focus range5 cm (1.97)
Screen / viewfinder
Articulated LCDNo
Screen size3
Screen dots460,000
Touch screenNo
Screen typeTFT color LCD monitor
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed8 sec
Maximum shutter speed1/2000 sec
Exposure modes
  • EXR
  • Program
  • Aperture Priority
  • Shutter Priority
  • Manual
  • SP
  • Adv
  • Auto
Scene modes
  • Natural Light
  • Natural Light & Flash
  • Portrait
  • Portrait Enhancer
  • Dog
  • Cat
  • Landscape
  • Sport
  • Night
  • Night (Tripod)
  • Fireworks
  • Sunset
  • Snow
  • Beach
  • Underwater
  • Party
  • Flower
  • Text
Built-in flashYes
Flash range3.70 m (Wide: 15 cm–3.7 m / Tele: 90 cm–2.4m)
External flashNo
Flash modesAuto, On, Off, Red-eye, Slow Sync
Drive modes
  • Single
  • Continuous
  • Self-timer
Continuous drive11.0 fps
Self-timerYes (2 or 10 sec, Auto release, Auto shutter (Dog, Cat))
Metering modes
  • Multi
  • Average
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
AE Bracketing (at 1/3 EV, 2/3 EV, 1 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (30 fps), 1280 x 720 (30 fps), 640 x 480 (30 fps)
FormatMPEG-4, H.264
MicrophoneStereo
SpeakerStereo
Storage
Storage typesSD/SDHC/SDXC
Storage included30 MB
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (mini)
Remote controlNo
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionLithium-ion NP-50A rechargeable battery and charger
Weight (inc. batteries)234 g (0.52 lb / 8.25 oz)
Dimensions105 x 63 x 36 mm (4.13 x 2.48 x 1.42)
Other features
Orientation sensorYes
Timelapse recordingNo
GPSBuiltInNone