And finally, yet another 3x zoom, 7.1 megapixel compact from Olympus. This model, the FE-210, places the emphasis on economy and ease of use rather than headline-grabbing features. The 'one button, one function' places commonly used features within easy reach of novice photographers whilst 15 scene modes tune the camera's settings to particular shooting conditions.

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Press Release:

High quality real photos at an affordable price

The Olympus FE-210

London, 25 January 2007 – Price, performance and ease of use go hand-in-hand in the slim and smoothly-curved Olympus FE-210. A 3x zoom lens and 7.1 Megapixel resolution ensure that this affordable camera delivers excellent shooting performance, with the results easily appreciated on a large 6.4cm LCD screen. The image quality is excellent – so you are sure to want to keep your precious memories to enjoy for years to come – and even print them out as large format photos to put on show.

With a 7.1 Megapixel CCD, the FE-210 packs lots of imaging power. No matter whether you want to just view your shots on-screen, get them printed to postcard size for your album, or as poster size prints for your walls, the photos come out a treat every time. The 3x zoom lens gives users the flexibility needed to capture outstanding shots no matter whether they’re stood close to the subject or some distance away, and the results can be easily checked and shown around to groups of friends on the big 6.4cm LCD screen.

Incorporating a “one button, one function” design principle, the FE-210 is ready for use straight out of the box and 15 scene modes have been pre-programmed with the best settings for many common shooting situations such as Indoor, Fireworks, and Self Portrait – a handy Movie function has even been included to let users record the action as it happens.

To meet memory needs, the camera’s internal memory is complemented with an xD-Picture Card slot. And for easy photo editing and archiving on a computer, the camera comes with the Olympus Master software. Expect to see the FE-210 in UK stores from February 2007, with an estimated High Street price of around £100.00.

The Olympus FE-210 – main features

• 7.1 Megapixels
• “One button, one function” design principle
• 3x optical zoom (equiv. to 38-114mm on a 35mm model), 1:3.1-5.9
• 6.4cm/2.5” LCD
• 15 scene modes (Indoor, Fireworks, Self Portrait)
• Internal memory plus xD-Picture Card slot
• Movie recording up to card capacity
• Comes with 2 AA batteries
• Supplied with Olympus Master Software
• Multi-language menu with 25 languages

Olympus FE-210 specifications

Sensor

• 1/2.5" Type CCD
• 7.4 million pixels total
• 7.1 million effective pixels

Image sizes • 3072 x 2304 (SHQ/HQ)
• 2048 x 1536 (SQ1)
• 640 x 480 (SQ2)
Movie clips • 640 x 480 15fps
• 320 x 240 15fps
File formats

• Still: JPEG (EXIF 2.21)
• Movie: AVI Motion JPEG
• Sound: n/a

Lens • 6.3-18.9mm (38-114 35 mm equiv) 3x optical zoom
• F3.1-5.9
Image stabilization No
Conversion lenses No
Digital zoom Up to 4x
Focus • TTL iESP auto focus with contrast detection
AF area modes
AF assist lamp No
Focus distance • 0.6m-∞ (wide), 1.0m-∞ (tele)
• 0.1m-∞ (wide macro), 0.6m-∞ (tele macro)
• 5cm closest focus distance (super macro)
Metering • TTL ESP multi-pattern
ISO sensitivity • ISO 64-640
Exposure compensation • +/- 2EV
• 1/3 EV steps
Exposure bracketing No
Shutter speed 1/2-1/2000 sec
Aperture F3.1-8 (wide), F5.9-8 (tele)
Scene modes • Sports
• Indoor
• Candle
• Self portrait
• Sunset
• Fireworks
• Behind Glass
• Cuisine
• Documents
• Action
White balance • White balance adjustment
White balance fine tune No
Self timer Yes
Flash • Auto
• Red-eye reduction
• Fill in
• Off
• 0.2-3.3m (wide), 0.6-2.1m (tele)
LCD monitor • 2.5" (6.4cm) TFT LCD
• 154,000 pixels
Connectivity • USB
• AV output
• DC input
Print compliance • DPOF
• PIM III
Storage • xD card
• 9MB internal memory
Power • 2 x AA batteries (alkaline supplied)
• NiMHs and charger optional
Weight (no batt) 122g (4.3oz)
Dimensions 90 x 62.5 x 30.5 mm (3.5 x 2.5 x 1.2 in)