Photokina 2012: Panasonic Stand Report

By Lars Rehm | Published Sep 18, 2012 |

As usual Panasonic is present at Photokina 2012 with a very large stand which this time is located in hall 3. The Japanese electronic giant's big star at this year's show is the brand new Lumix GH3 flagship camera and this is where most of the visitor's attention is focused. However, the Lumix compact cameras take up a large proportion of the stand real estate as well, with the Lumix LX7 enthusiast compact being of major interest to the audience.

All cameras can be tested on a number of test scenes that have been setup around the stand, including a beach scene and a fake jungle where a professional photographer explains how he is using Lumix G cameras and lenses for his projects. Other sections of the stand are dedicated to Panasonic's extensive range of camcorders and the Lumix gallery where beautiful photography that has been created with G-series cameras is on display.

The entrance to the Panasonic stand - one of the largest in hall 3 at Photokina  The new top-of-the-line Lumix GH3 is displayed proimently.
The new flagship Lumix mirrorless system camera GH3 with the also new 35-100mm F2.8 zoom lens and an attached battery grip.  Like on its predecessors the GH3's screen swivels and folds out for shooting from high or low angles. 
The GH3's optional battery grip offers an additional set of controls.  The 35-100mm F2.8 Lumix G Vario lens
The Lumix LX7 enthusiast camera features a 10 MP CMOS sensor and a bright 24-90mm F1.4-2.3 lens.  Lumix LX7 from the back
Lumix FZ200 24x superzoom from the front... ...and back
A professional photographer is talking about his experience with the GH3 in the field. Visitors are listening attentively to a Panasonic representative explaining the LX7.
Several other areas have been set up to try out the various new cameras... ...including this beach scene. 
Beautiful photography  is on display in the Lumix Gallery.  The camcorder section is popular with visitors, too.
Panasonic announced a plan to make two new lenses at Photokina, which are expected to become available in 2013/14 - a 42.5mm F1.2 and a 150mm F2.8... The 42.5mm lens will be the fastest autofocus lens ever made for the Micro Four Thirds system.
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Total comments: 30
peevee1
By peevee1 (8 months ago)

"The 42.5mm lens will be the fastest ever made for the Micro Four Thirds system."

What about all those f/0.95 by Cosina (Voightlander) and SLR Magic?

0 upvotes
RaZZ3R Death
By RaZZ3R Death (8 months ago)

Not true about the 42.5mm beeing fastes lens for M43 because we had the Voigtlander with apeture of 0.95

2 upvotes
DamianS
By DamianS (8 months ago)

So maybe it should be billed as the fastest autofocus lens which will be readily available.

1 upvote
Edoveral
By Edoveral (8 months ago)

I love the grip on that one.

0 upvotes
bcalkins
By bcalkins (8 months ago)

Ironically, these shots of the Panasonic booth are almost an ad for how well the Sony RX-100 does indoors :)

1 upvote
sadwitch
By sadwitch (8 months ago)

Indeed. If only xz-2 has that sensor

0 upvotes
Mike Perlman
By Mike Perlman (8 months ago)

Who wants to see the beach girl used as the new resolution test for all DP Review reviews from now on?

15 upvotes
RStyga
By RStyga (8 months ago)

Best of all is the new photo-model.. eerrr, the camera model, I mean the girl, .. no, I meant to say, the camera model.
:-)

3 upvotes
maboule123
By maboule123 (8 months ago)

yes, say it: nice rack!

0 upvotes
al_in_philly
By al_in_philly (6 months ago)

As in "rack focus?"

0 upvotes
CarlPH
By CarlPH (8 months ago)

Like if you just had to view the Beach girl in FULL SCREEN :D

12 upvotes
Nate21
By Nate21 (8 months ago)

It seems the joint venture of panasonic and olympus have supplied regular innovating products which is greatly appreciated.

0 upvotes
sbansban
By sbansban (8 months ago)

Oops - posted something by mistake but can only edit it but not delete it now.

Comment edited 2 minutes after posting
0 upvotes
marike6
By marike6 (8 months ago)

I have to say the GH3 looks really nice, especially with the vertical grip. We know the video quality is great, I'd just like to see to still samples. I'm definitely buying a Fuji X-E1, but at some point, I'd love such a video camera for events and for the Vimeo shorts that I enjoy making.

1 upvote
marike6
By marike6 (8 months ago)

We have a winner. The both with the best eye candy, and I'm not talking about the GH3.

0 upvotes
Superka
By Superka (8 months ago)

GIRL!

1 upvote
Optimal Prime
By Optimal Prime (8 months ago)

Right... a 'Mediterranean area' with mountains of curry powder, spices, Asian straw hat, Chinese fans, not to mention a plethora of tropical fruits and many other inconsistencies!

Love the surfboard touch with the 'Lumix' logo...! Nice.

0 upvotes
sadwitch
By sadwitch (8 months ago)

The broom at the back is quite odd i say.

0 upvotes
Mike C
By Mike C (8 months ago)

Is word on the street that there will be a late GX2 announcement to follow Photokina. It would seem that product placement has elevated the GH series to allow room for a GX2 in the line up. I'm on the wait list for a NEX6. But, since I own a GX1, a GX2 would be the more logical choice.

1 upvote
Carbon111
By Carbon111 (8 months ago)

Didn't the GX1 only start shipping this year? I thought it was announced last December?

0 upvotes
technotic
By technotic (5 months ago)

I guess I missed the GX2 announcement

0 upvotes
Eskilsson
By Eskilsson (8 months ago)

Is the G5 already forgotten?

1 upvote
Naveed Akhtar
By Naveed Akhtar (8 months ago)

haha .. yeah .. thats strange

0 upvotes
speculatrix
By speculatrix (8 months ago)

I am sure there should be a GX2, given the G3 ~= GX1, so the GX2 ~= G5.

0 upvotes
zodiacfml
By zodiacfml (8 months ago)

At first, I was, wtf these two guys below are talking about. Good thing, I did a close inspection of the beach scene photo since the reduced size of it in my browser appears sharp and life-like, similar to the rendition of my Sigma DP2.
Edit:
I'm seeing some noise on the corners though, seems like corrected vignetting.

Comment edited 4 minutes after posting
0 upvotes
sadwitch
By sadwitch (8 months ago)

I think only the DP2 merrill will top that. The DP2 m IQ is just crazy good at base iso

0 upvotes
Hannu108
By Hannu108 (8 months ago)

"Several other areas have been setup to try out the various new cameras..."

This one will attract guys...

1 upvote
D200_4me
By D200_4me (8 months ago)

Shooting the Panasonic booth with the E-PL5 are ya? ;-)

0 upvotes
sadwitch
By sadwitch (8 months ago)

I'm constantly amazed by the quality of RX100, it deserves to be the king of compacts for now.

Comment edited 2 times, last edit 2 minutes after posting
0 upvotes
ThePhilips
By ThePhilips (8 months ago)

So I gather you still can't part with the RX100? and the E-PL5 review is coming up shortly? ;)

0 upvotes
Total comments: 30