Phase One has announced a guaranteed trade-in scheme for customers wishing to upgrade to newer products. Within 6 months of a new product being launched, existing customers can receive up to 90% of their original purchase price against digital backs and up to 50% against camera bodies and lenses.

Press Release:

Phase One Offers Unique New-Product Investment Protection Plan

Helps Customers Secure their Investments

COPENHAGEN, September 29, 2010  – Phase One, a leading provider of medium format digital camera systems, today announced an unprecedented new-product investment protection plan.

Effective immediately, Phase One is offering customers security when they buy a Phase One product. Now customers are guaranteed first class investment protection should they wish to upgrade to future Phase One innovations as new products are launched over the coming years.

Eligible customers who have purchased their products from an authorized Phase One partner and wish to upgrade to a new product within 6 months of its official launch, are guaranteed to receive:

  • 90 percent of their original purchase price against any new Phase One digital back launched at a higher price within 18 months of the original purchase date.  
  • 50 percent of their original purchase price against any new Phase One camera body launched at a higher price within 24 months of the original purchase date.
  • 50 percent of their original purchase price against any new Phase One or Schneider Kreuznach lens for the Phase One 645 camera platform launched at a higher price within 24 months of the original purchase date.

 “Engineering and development is Phase One’s biggest investment,” said Henrik O. Håkonsson, CEO and President of Phase One.  “And we are eager to reward customers who have faith in us and invest in our products. Through this Loyalty & Investment Program, we are inviting them to share the benefits of our passion for driving technical breakthroughs and delivering the best possible products to market.”

Phase One professional camera equipment is available only through authorized Phase One partners worldwide. For further details, including how the protection plan works for the purchase of fully-configured camera systems, please see the partner closest to you: http://www.phaseone.com/en/Try-and-buy/Partner-Locator.aspx.