Photokina 2012: Fujifilm Stand Report

The Fujifilm stand occupies a sizeable portion of hall 4 at the show. There are dedicated zones for the company's printing, movie and instant camera product lines but the digital camera displays are the busiest areas. Fujifilm's 12MP and 4x zoom XF1 enthusiast compact and the X-E1 mirrorless system camera are among the most exciting new products of Photokina 2012 and visitors are standing in line to get their hands on the cameras.

You can also vote on your favorite color for the XF1's leatherette cover (we will update this report with the results at the end of the week) and get your picture taken with an Instax camera. Stunning photographs are on display around the stand and when you've seen enough of those you can enjoy one of the product presentations on the stage area.   

Entrance to the Fujifilm stand in hall 4 at Photokina  The line of Fujinon Cine Lenses are on display
The new 12MP and 4x zoom XF1 is one of the stars of the stand.  
The X-E1 is, after the X-Pro1,  Fujifilm's second mirrorless interchangeable lens camera.  Instead of the X-Pro1's hybrid viewfinder the X-E1 uses an OLED EVF.
 The X-E1 gains a pop-up flash over the X-Pro1.  
An X-E1 that has been taken apart is shown in a display case.  Staff are busy at the Fujifilm Lens Bar.
Many color variants of the Instax instant camera are on display. Product presentations are being given on a stage.
Visitors are being asked to vote on their favorite XF1 color.  XF-1 accessories in a display case
A case contains the latest additions to the X-mount: the XF18-55mm F2.8-4 R LM OIS and the 21mm equiv. XF14mm F2.8 R... ...there are also prototypes of the lenses on Fujifilm's X-mount roadmap. These include a 40.5mm equivalent 27mm F2.8 pancake lens...
...a 35mm equiv. 23mm F1.4 prime... ...a 15-36mm equivalent 10-24mm F4 OIS wide-angle zoom.
There's an 84mm equi.v 56mm F1.4 lens... ...and an 83-300mm equiv. stabilized zoom - the 55-200mm, F3.5-4.8 OIS.

Comments

Total comments: 26
Realfi
By Realfi (Sep 25, 2012)

If I could have an EVF in an X10 that would do me...

1 upvote
FRANCISCO ARAGAO
By FRANCISCO ARAGAO (Sep 22, 2012)

XE-1 is the most beautiful digital cam ever made

0 upvotes
lacro
By lacro (Sep 22, 2012)

When is Fuji going to release the new X11 ? replacement followup?

2 upvotes
Five Piece
By Five Piece (Sep 22, 2012)

Just came out Tuesday. It's called the X-E1. As a proud owner of the X-10, I can tell you its primary limitations are inherent with the sensor size, otherwise a thoroughly enjoyable little camera to use. Other limitations are focus and general operational speed and controlability, the manual is fairly useless, maybe can be improve with firmware? There is only so much that can be done with 2/3" sensor and contrast focus detction. Perhaps X11 can imbed phase detection in the image sensor ala Nikon V1? What would you like to see improved within the context of a still reasonable price point?

0 upvotes
Five Piece
By Five Piece (Sep 22, 2012)

Checked out the X-E1 at Photokina Tuesday, sat though the demo. I am impressed, seriously thinking about it as a light/smaller alternative to the DSLR. The progress of cameras this year is truly amazing! Of course the other contender in this class of camera is the NEX-7, also amazing but dissapointed not to see any news on their upcoming G-series normal zoom, would like to have some info before making the leap. The Zeiss 24mm is sweet, but rather large and pricey. I like the Fujifilm lineup's development and delivery schedule is quite good. To me, the price/performance of the Fuji is more compelling, competition is good! Also loved the Sony RX1, what a machine! Just cannot do without focal length versitility, otherwise outstanding small FF camera. Just my two(euro)-cents worth...

0 upvotes
Freemindset
By Freemindset (Sep 20, 2012)

Eager to see the new mini XF1! Looks really good!

Comment edited 22 seconds after posting
1 upvote
Gesture
By Gesture (Sep 19, 2012)

XF1 reminds me of German WERRA rangefinder in its minimalism.

2 upvotes
Superka
By Superka (Sep 19, 2012)

Thank you Fuji for your LF lenses!!

Comment edited 3 minutes after posting
2 upvotes
beckmarc
By beckmarc (Sep 19, 2012)

any new medium format or 35mm film cameras?

0 upvotes
Bob Howland
By Bob Howland (Sep 19, 2012)

A Polish website (optyczne) is reporting about five new Fuji X-mount lenses. Was there anything about them at the booth?

0 upvotes
Cal22
By Cal22 (Sep 19, 2012)

Two new lenses (a prime and a zoom lens) made by Fuji are to find on this website. Furthermore, look for the Carl Zeiss stand, they are offering there three new lenses for mirrorless cameras (for Fuji and Sony)!

0 upvotes
Bob Howland
By Bob Howland (Sep 19, 2012)

But what about these?

http://www.optyczne.pl/5155-nowo%C5%9B%C4%87-Prototypowe_obiektywy_dla_systemu_Fujifilm_X.html

0 upvotes
Kriwoel
By Kriwoel (Sep 20, 2012)

They're already there... maybe DPR crew forget to take a look to those lenses and take some pictures
http://www.luminous-landscape.com/essays/photokina_2012.shtml

Comment edited 2 times, last edit 4 minutes after posting
0 upvotes
fastlass
By fastlass (Sep 19, 2012)

Is Fujifilm going to abandon/phase out their F---EXR line with all the X-line models available? Or maybe they'll maintain an enthusiast-value line?

1 upvote
CopCarSS
By CopCarSS (Sep 19, 2012)

Will Fuji be offering the Summarit as a kit lens for the X-E1? ;-)

Comment edited 25 seconds after posting
2 upvotes
Nishi Drew
By Nishi Drew (Sep 19, 2012)

What XF1 color did dpreview vote on?

1 upvote
Andy Westlake
By Andy Westlake (Sep 19, 2012)

16, personally....

1 upvote
Richard Butler
By Richard Butler (Sep 19, 2012)

4 for me (though 5 is tempting). Andy, would you like me to add a vote for British Racing Green?

2 upvotes
KieranGee
By KieranGee (Sep 19, 2012)

I'd say that it is all about number twelve personally.

0 upvotes
themacguy
By themacguy (Sep 20, 2012)

My S9100 is still my favorite Fuji followed by my S100FS. Will probably get the XS-1 once the price drops. One thing I don't understand, however, is how a camera without a viewfinder is usable. Maybe my arms are too short. :D

0 upvotes
fujiland
By fujiland (Sep 20, 2012)

They should make at least five colors available for the XF1, like Kodak did with several art deco models back in the 30's. I vote for 1, 5, 6, 14 and 17. The ones with the faux alligator and other extreme textures look really cheap.

0 upvotes
veato
By veato (Sep 20, 2012)

I refurbed a Trip with the same colour as no.16

http://imageshack.us/a/img835/7268/refurb1.jpg

0 upvotes
sadwitch
By sadwitch (Sep 20, 2012)

6 and 17 for me

0 upvotes
Darkozi
By Darkozi (Sep 20, 2012)

I vote for No 2, 4 & 16

0 upvotes
WillemB
By WillemB (Sep 20, 2012)

If there are 5 choices I will vote 2, 4,6,14, 16 so the ladies may have a bright coloured one...

0 upvotes
nawknai
By nawknai (Oct 1, 2012)

2, 4, 5, 14, 16

0 upvotes
Total comments: 26