PMA 2003: Lexar has today announced 256 MB Olympus xD Picture Cards, a new version of their Digital Photo Player, High-Speed Secure Digital, Jump Drive secure and a new USB 2.0 multi-card reader which supports MemoryStick Pro. "Not all flash memory is the same speed or quality and our X-speed rating system lets customers know what speed they are buying, while providing a level of assurance regarding the integrity of the memory," said Doug Kellam, vice president worldwide marketing, Lexar Media. "In addition, some of the newest digital applications, such as VGA quality video, require high-speed cards to insure the host products will function optimally."

Press Releases:

Lexar Media to Ship 256MB Olympus xD-Picture Cards

Availability of Higher Capacity Aids All Levels of Photographers

LAS VEGAS, March 2, 2003 (PMA Booth #H152) - Lexar Media Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessory products, announces the upcoming shipment of Olympus xD-Picture Cards™ in the highest capacity available, 256MB, with write speeds of 3MB per second. The new capacity adds to the previously available capacities of 16MB, 32MB, 64MB and 128MB. The higher capacity 256MB cards are expected to ship in April.

"The xD-Picture Card format is quickly growing in popularity and our customers often request it in higher capacities. We are pleased to now bring them a 256MB xD-Picture Card for use in their digital cameras and other consumer electronic devices," said Tim Sullivan, vice president of sales, Lexar Media.

Lexar Media's offering of digital media includes xD-Picture Card, CompactFlash Type I/II, Memory Stick, Secure Digital, MultiMediaCard and Smart Media. Lexar Media is the only company to provide all popular flash memory formats to their distributors and customers.

Lexar Media Introduces 2nd Generation Digital Photo Player

Device Brings Digital Images From the Computer to the TV

LAS VEGAS, March 2, 2003 (PMA Booth #H152) - Lexar Media, Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessories, today announces its second-generation multi-language Digital Photo Player. Digital Photo Player is a compact, remote controlled device that brings digital images to the living room by connecting digital memory cards directly to a television.

The new Digital Photo Player is faster than the previous version and now supports six popular memory formats including CompactFlash I/II, Memory Stick, Secure Digital, Smart Media and MultiMediaCards. The new player also supports high-resolution JPEG images generated from computers or cameras of up to six megapixels. From the couch, users can use the player to scan thumbnails, select images to zoom, rotate or delete and view their pictures in slide show mode on a television.

"Our Digital Photo Player provides consumers an easy and comfortable way to share images with others using their TV," said David Klenske, director of product marketing, Lexar Media. "In addition, the new features in this version allow consumers to store JPEG's that have been edited with computer software to be viewed on the television, which allows for more flexibility in creating custom slide shows."

Digital Photo Player connects to the television set via a standard composite video port or S-video port. The infrared remote serves as primary user interface for accessing and managing all images displayed on the television screen.

The Digital Photo Player is expected to ship in March with suggested retail pricing of $79.99. The player comes with free technical support and one-year warranty.

Lexar Media Introduces High-Speed Line of
Secure Digital Memory Cards

Company Extends X-Speed Rating to Secure Digital

LAS VEGAS, March 2, 2003 (PMA Booth #H152) - Lexar Media Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessory products, announces that the company will extend its rigorous X-speed rating standard to Secure Digital flash memory. The new High-Speed Secure Digital products are speed rated at 32X and are available in 256MB and 512MB capacities. 32X speed is capable of a minimum sustained write speed of 4.8MB/s, with 1X equal to 150Kb/s.

"Not all flash memory is the same speed or quality and our X-speed rating system lets customers know what speed they are buying, while providing a level of assurance regarding the integrity of the memory," said Doug Kellam, vice president worldwide marketing, Lexar Media. "In addition, some of the newest digital applications, such as VGA quality video, require high-speed cards to insure the host products will function optimally."

Lexar Media is best known among photography professionals for high performance and speed rated CompactFlash. The company pioneered the adoption of the X-speed rating for solid-state storage, where X equals 150kb per second. When Lexar Media utilizes this standard, the X is the basis for the minimum sustained write speed, as opposed to a read speed or maximum burst mode speed.

Lexar Media Keeps Data Safe With Extra Rugged JumpDrive Secure

Portable USB Storage with Software for Privacy and Security is Latest in JumpDrive Line

LAS VEGAS, March 2, 2003 (PMA Booth #H152) - Lexar Media, Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessories, announces JumpDrive Secure, a rugged portable USB storage device with security software. JumpDrive Secure is made from impact resistant ABS plastic and co-molded rubber for extreme durability. The device also includes encrypted password protected security software for PC and Mac to protect data from unauthorized access. With these features JumpDrive Secure ensures that data will be available wherever and whenever it is needed and is kept safe from unauthorized users.

The JumpDrive Secure security software allows users to designate a secure area on the drive to store files, and incorporates password-protected access for the user. This allows the primary user to share some, but not all, of the information on the JumpDrive. Formatting of the secure area is only permitted with password access to protect against unauthorized deletion. The software offers cross platform support for Windows and Macintosh computers and true data portability between platforms. Most important for people using multiple computers, the security software is resident on the JumpDrive, which allows authorized users to access the secure area of the drive from any computer with the software available on the JumpDrive. This offers an advantage over other solutions that require users to download their security software from the Web or a CD to install it on each computer used.

"All our JumpDrive products offer the benefit of keeping your important data with you at all times. Now, the extra rugged JumpDrive Secure is more protected from everyday wear and tear. The security software also ensures data will be available when it is needed and is protected against unauthorized users," said David Klenske, director of product marketing, Lexar Media.

JumpDrive Secure features a unique software interface that is intuitive and easy to use. It is also the only USB flash storage device on the market to include security software especially for Mac users, complete with an Aqua interface. The security software will work with Windows 2000, XP and Mac X.

"Removable USB flash storage has established itself as a major player in the flash memory card market over the past two years," said Alan Niebel, CEO, Web-Feet Research. "In 2002, 4.4 million units were sold and for 2003 we expect to see over 11.3 million units sold, generating at least $360 million in revenue."

JumpDrive Secure is the fourth JumpDrive introduced by Lexar Media. With the addition of JumpDrive Secure, the JumpDrive product line addresses the needs of a range of customers, including value pricing, high-speed data transfer, interchangeable and expandable memory, and now security. Lexar Media has the broadest offering of any USB flash drive manufacturer.

JumpDrive Secure will be available in retail outlets in March and will be available in 64MB, 128MB and 256MB capacities. Suggested retail pricing for the product is $59.99, $89.99 and $149.99, respectively. The drive requires no drivers for modern operating systems including Windows 2000, ME, XP and Mac X.

Lexar Media Introduces Hi-Speed USB 2.0 Multi-Card Reader Usable with all Major Memory Card Types

Supports Seven Memory Card Formats, Including Memory Stick PRO

LAS VEGAS, March 2, 2003 (PMA Booth #H152) - Lexar Media, Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessories, today announces a 7 in 1 Hi-Speed USB 2.0 Multi-Card Reader, which accommodates CompactFlash Type I and Type II, Memory Stick, Memory Stick PRO, Secure Digital, Smart Media and MultiMediaCard formats. Using USB 2.0, the Multi-Card Reader offers data transfer speeds of up to 40 times greater than USB 1.1.

"We are pleased to improve upon our Multi-Card Reader solution with the speed of USB 2.0 and the convenience of support for seven card formats including the new Memory Stick PRO," said David Klenske, director, product marketing, Lexar Media. "Now all of the popular form factors for digital cameras are included in just one reader. This is just one of the many products that keeps Lexar Media on the leading edge of photo accessories."

"Many consumers are realizing the advantages of USB 2.0 data transfer, specifically that it is 40 times faster than USB 1.1. Now that cameras are producing larger files, fast transfer and reduction of drain on the camera battery during transfer are becoming more of a necessity than a convenience," continued Klenske.

The USB 2.0 Multi-Card Reader connects to your computer easily through a USB 2.0 or USB 1.1 ports, needs no external AC power, is convenient to carry, and completely compatible with both PC and Mac. It is mass storage compliant, boasting true plug-and-play operability since no drivers are required for use with the latest operating systems. The unique design includes a built-in slot protector, which doubles as a reader stand when the unit is in use. The Multi-Card Reader is expected to be available at retail in April and retail at $39.99.