Polaroid licensee sues GoPro over cube-shaped Session action camera
C&A Marketing, a Polaroid licensee that makes the Cube action cameras, has sued GoPro over its newly introduced Hero4 Session camera. The new GoPro model is cube-shaped and resembles Polaroid's own Cube and Cube+ action camera models, allegedly infringing upon C&A's design patent. The lawsuit was filed today in U.S. District Court in Newark, New Jersey.
The Polaroid Cube has been on the market for about a year, while the GoPro Hero4 Session camera has only been on the market a few months. The cameras are unmistakably similar in design, each with a cube-shaped body, a single control button on the top and a lens on the front.
GoPro holds European Union design patents for the Session, as well as a US patent for a cube-shaped camera case. The company applied for a patent on the Session's design last year on January 6th, which it is still waiting for. One day prior on January 5th 2014, C&A Marketing filed for its patent. The company is suing for all profits made on the Session, in addition to cessation of that camera's sales.