Sony introduces SLR-esque A3000, a mirrorless camera for $400
Sony's latest interchangeable lens camera may look like an SLR, but underneath the hood it's all NEX. The Sony A3000 offers a 20.1 megapixel APS-C sensor, a built-in electronic viewfinder, full HD video and a Sony E-mount for interchangeable lenses all for an MSRP of $399. The competitively priced A3000 offers all the trimmings of an entry-level DSLR including a fixed 3.0-inch LCD, built-in flash and hotshoe. It should be available in early September.
Sony Introduces New A3000 DSLR-Style Interchangeable Lens Camera
New Entry-Level ILC Features Large 20.1 MP APS-C Sensor, Electronic Viewfinder and Comfortable Shooting Design
SAN DIEGO, August 27, 2013 –Designed to bring the benefits of large-sensor imaging to a variety of new customers, Sony’s α3000 interchangeable lens camera combines DSLR capabilities with a comfortable, easy-to-use package.
The new camera features a large, high-resolution 20.1 MP Exmor™ APS-C HD CMOS sensor, a bright electronic viewfinder and the same lens mount as Sony’s popular line of E-mount cameras, making it compatible with the system’s ever-growing assortment of high-quality lenses ranging from telephotos, wide angles and macros to versatile zoom and portrait lenses.
"The new a3000 represents the ultimate combination of performance and value in an interchangeable lens camera," said Mike Kahn, director of the interchangeable lens camera business group at Sony. "With a familiar, comfortable shooting design, impressive imaging capabilities and an outstanding price, it’s the ideal choice for customers looking to experience the vast benefits of large sensor, interchangeable lens imaging for the very first time."
The powerful 20.1 MP APS-C sized image sensor in the α3000 is the same size sensor found in most traditional DSLRs, and is the key to capturing crisp, highly-detailed still images and Full HD videos (1080/60i or 1080/24p). The large sensor also boosts sensitivity, grabbing more light and cutting image noise to produce better quality content in low-light conditions, where a smartphone or point-and-shoot camera typically struggles.
The new camera features a clear, bright electronic Tru-Finder viewfinder with generous 100% field coverage allowing for an effortless framing experience. The viewfinder can also display a variety of key shooting information and shows a live preview of the composed image to illustrate the effect of any setting adjustments. This same “Live View” shooting experience is also available through the bright rear LCD screen for those that prefer to frame and compose at arm’s length.
The new α3000 model features a classic DSLR-style design with a standard P/A/S/M mode dial and several customizable control buttons for making common adjustments to settings. The grip is stable yet lightweight, giving shooters a strong, comfortable grasp of the camera.
Creatively, the new α3000 camera offers a total of 15 different Picture Effect settings including Retro Photo, Miniature Camera, Partial Color and much more. The camera also has Auto Object Framing, which neatly trims portraits, close-ups and even moving subjects for tighter, more professional results. When this feature is engaged, the camera saves both the original and cropped images for review, making it yet another practical learning and teaching tool for beginning photographers.
With the α3000’s Multi Interface Shoe terminal, users can broaden their shooting experience by adding external accessories like flash, video lights, or microphones. Compatible accessories include the HVL-F43M flash with Sony’s unique Quick Shift bounce system for eliminating shadows as well an LED light for video, the HVL-LEIR1 Video IR light for brightening up dimly lit parties and indoor scenes, the ECM-XYST1M Stereo Microphone for capturing clearer dialogue and sound and much more.
Pricing and Availability
The new α3000 interchangeable lens camera will be available in early September for about $400, paired with a black 18-55mm zoom kit lens (model SEL1855).
The new camera is compatible with Sony’s ever-growing assortment of E-mount interchangeable lenses. In total, 16 different lenses are now available including several premium models from Zeiss ™ and G™ Lenses.
The new camera and all compatible accessories will be available for purchase at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
Please visit www.blog.sony.com for a full video preview of the new α3000 compact system camera and follow #SonyAlpha on twitter for the latest α camera news.
|MSRP||$399 with 18-55mm lens|
|Body type||SLR-style mirrorless|
|Max resolution||5456 x 3632|
|Other resolutions||3872 x 2576, 2736 x 1824|
|Image ratio w:h||3:2, 16:9|
|Effective pixels||20 megapixels|
|Sensor photo detectors||20 megapixels|
|Sensor size||APS-C (23.5 x 15.6 mm)|
|Processor||BIONZ image processor|
|Color space||sRGB, AdobeRGB|
|ISO||ISO 100-16000 selectable in 1 EV steps|
|White balance presets||9|
|Custom white balance||Yes|
|Image stabilization notes||Lens-based (where applicable)|
|JPEG quality levels||Standard, Fine|
|Optics & Focus|
|Autofocus assist lamp||Yes (with built-in LED type)|
|Manual focus||Yes (Focus Peaking Level setting: High/Mid/Low/Off, Color: White/Red/Yellow)|
|Number of focus points||25|
|Lens mount||Sony E (NEX)|
|Focal length multiplier||1.5×|
|Screen / viewfinder|
|Screen type||TFT LCD|
|Live view||Yes (Continuous Live View)|
|Built-in flash||Yes (Built-in, Pop-up Auto)|
|Flash range||6.00 m (at ISO200 / 4m at ISO100)|
|External flash||Yes (hot shoe)|
|Flash modes||Flash off, Auto flash, Fill-flash, Slow Sync., Rear Sync.|
|Continuous drive||2.5 fps|
|Self-timer||Yes (2-sec. or 10-sec. delay)|
|Exposure compensation||±3 (at 1/3 EV steps)|
|AE Bracketing||(3 frames at 1/3 EV, 2/3 EV steps)|
|USB||USB 2.0 (480 Mbit/sec)|
|HDMI||Yes (Type C mini))|
|Remote control||Yes (via optional RM-VPR1)|
|Battery Life (CIPA)||470|
|Weight (inc. batteries)||411 g (0.91 lb / 14.50 oz)|
|Dimensions||128 x 91 x 85 mm (5.04 x 3.58 x 3.35″)|
|Sony alpha α3000 20.1 Megapixel Mirrorless Camera Body with Lens Kit - 18 mm - 55 mm - Black||$399.99|
|Sony Alpha A3000 Digital SLR with 18-55mm Lens + 55-210 Zoom Lens Bundle Deal||$498.00|