Nik Software has announced HDR Efex Pro, an HDR processing plug-in for Adobe Photoshop, Lightroom and Apple Aperture compatible with both Windows and Mac. Based around its proprietary tone mapping technology, it offers number of presets and tools for selective fine-tuning, ghost removal and shadow/highlight recovery for both multiple and single images. The software installs as a 32-bit or 64-bit plug-in compatible with the applications as far back as Photoshop CS3, Lightroom 2.3 and Apple Aperture 2.1. HDR Efex Pro will be available from Autumn 2010 at a suggested retail price of $159.95.

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Press Release:

Nik Software Announces New HDR Efex Pro™ Software


New High Dynamic Range software offers photographers a wider range
of possibilities and controls

Hamburg – August 25, 2010 – Nik Software today announces HDR Efex Pro™, a completely new HDR imaging toolkit designed to help photographers quickly and easily achieve the full spectrum of HDR enhancements from realistic to artistic.

High dynamic range photography is a process in which multiple exposures are captured, aligned and merged to generate a single image that enables a much wider range of colors, highlights, and shadows. HDR techniques are typically used to enhance landscape, architectural, nighttime, and artistic photography. The new HDR Efex Pro overcomes limitations in other software tools with a revolutionary all-in-one approach that enables both realistic and artistic effects to be applied within a single tool.

“HDR is one area of innovation in the evolution of photography and an area that we have been dedicated to from a research perspective for quite some time.” said Michael J. Slater, president and CEO of Nik Software. “Our focus with HDR Efex Pro has been to bring innovative and best-inclass technologies to HDR, including our unrivaled tone mapping, our proprietary U Point® technology and powerful ghosting control, all of which have been developed specifically in response to our customers’ requests.”

Ideal for professional and amateur photographers, HDR Efex Pro provides an amazingly simple yet powerful workflow. Photographers will enjoy single-click HDR imaging with categorized style presets, precise selective fine-tuning using Nik Software’s proprietary U Point® technology, advanced alignment and ghosting control, full access to shadow and highlight details, and new best-in-class tone mapping algorithms. Color, contrast, and vignette controls enable photographers to further enhance their images to create amazing results. Users experienced with HDR will find that HDR Efex Pro offers a complete solution that takes the genre to new levels and offers new possibilities.

With HDR Efex Pro, photographers can also create the popular and dramatic HDR look from a single image. This feature enables photographers to reprocess images in which either an exposure series was not previously shot or for subject matter that does not lend itself to multiple exposures.

A streamlined workflow and tight integration with Adobe® Photoshop®, Photoshop Lightroom®, and Apple® Aperture™, enables the creation of spectacular HDR images quickly and easily within the software tools photographers already use. HDR Efex Pro has been designed with the power and control to empower those experienced with HDR photography as well as those just entering the realm of HDR.

Key Features

  • U Point® powered selective tools for fast precise enhancements of contrast, shadow, structure and saturation adjustments
  • Proprietary tone mapping technology enabling a wide range of HDR styles and capabilities
  • Powerful adjustment controls that yield multiple HDR styles from photo realistic to creative
  • Standard and custom presets organized into categories for single-click HDR imaging
  • Multiple or single exposure HDR
  • Advanced technology for automatic image alignment and ghosting removal
  • Integrated video-based help system including education on HDR photography techniques

Pricing and Availability
HDR Efex Pro will be available in the fourth quarter of 2010 for electronic and boxed delivery directly from Nik Software (www.niksoftware.com), boxed versions although through specialty camera retailers. A complete list of Nik Software resellers may be found at www.niksoftware.com/resellers.

The suggested retail price of HDR Efex Pro is €159.95 (incl. 19% VAT). The upgrade price for owners of the Complete Collection will be €79,95 (incl. 19% VAT). The software will be available as a free update to those that have purchased Nik Software Complete Collection after August 25, 2010. HDR Efex Pro installs as a 32-bit or 64-bit plug-in for Adobe Photoshop CS3 through CS5, Lightroom 2.3 (or later) or Apple Aperture 2.1 (or later) and will be available for both Windows and Macintosh operating systems. For more information about HDR Efex Pro, including a detailed product video and image gallery, or to register for one of the free HDR webinars from Nik Software please visit www.niksoftware.com/hdr.

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