Pre-PMA 2004: Asimex/123di today announced a major bundling deal with both Nikon and Epson. The 123 of digital imaging Interactive e-book Version 2.0 will be bundled with selected cameras, printers and at events. This promotion covers most of South East Asia and Australia. Daren Tan, Manager of Asia Tech Office (Nikon Singapore): "This unique interactive e-book perfectly complements our digital cameras and scanners. It is very intuitive and gives instant access to in-depth background information, practical tips and useful techniques, illustrated by amazing graphics."

Press Release:

The 123 of digital imaging Interactive e-book bundled with Nikon and Epson products.

Singapore, 03 February, 2004: ASIMEX/123di has concluded major bundling deals with Nikon and Epson. During the first half of 2004, Nikon and Epson are bundling The 123 of digital imaging Interactive e-book Version 2.0 with selected cameras, printers, and events.

Epson is running the promotion in Malaysia, Philippines, Singapore, and Thailand, while the Nikon promotion covers Australia, New Zealand, Southeast Asia (Hong Kong, Indonesia, Malaysia, Singapore, Thailand), and the Middle East (Bahrain, Israel, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Turkey, United Arab Emirates).

The bundled 123di CD comes in the same packaging as the mailorder CD and contains both the "Essential Edition" and the "Full Version". The Essential Edition is free, can be installed on one computer, and contains 57% of the Full Version content. The Full Version allows multiple installations and can be unlocked at the special price of US$19.99, a savings of US$35 compared to the mailorder CD which sells at US$49.99 + US$4.99 shipping & handling at 123di.com.

Daren Tan, Manager of Asia Tech Office (Nikon Singapore): This unique interactive e-book perfectly complements our digital cameras and scanners. It is very intuitive and gives instant access to in-depth background information, practical tips and useful techniques, illustrated by amazing graphics.

Shaun See, Manager Product Marketing (Epson Singapore): The 123 of digital imaging is an outstanding educational tool for our customers. The interactive and animated format allows both beginners and advanced users to learn in an easy way about printing and all other aspects of the digital imaging workflow.

Visit http://www.123di.com for more information.