Samsung's distinctive NV range gets another member with the announcement of the NV9 (TL9 in North America). It's got a 5x optical zoom, 10.2 megapixel sensor and the ability to play MP3 music files. It also contains all sorts of metering and image processing cleverness to help optimise photographs of social situations, with tricks and tweaks to help ensure well-exposed, smiley faces with smooth skin and open eyes. There are even fuel-gauge-style indicators for battery life and memory card space on the top of the camera that we think will polarize opinion into either 'cool' or 'entertaining'.

Press release:

Samsung extends NV Series with 5x Optical Zoom and ultra-compact metal body

16 July 2008 - Samsung, leaders in digital imaging, is building on the success of the groundbreaking NV Series with the launch of a new premium compact camera.  Continuing the winning combination of innovative technology and user-friendly features, the NV9 boasts a 5x Optical Zoom lens, an Intelligent 2.7" LCD screen and a highly sensitive ISO 3200 to deliver optimum image quality in a slim, stylish package.

The NV9 is a 10.2 megapixel digital compact camera and includes Samsung’s improved processing technology. It features Dual Image Stabilisation – by integrating Optical Image and Digital Image Stabilisation the user obtains vastly improved image quality and outstanding pictures without the blur. The camera also features Auto Contrast Balance (ACB) which will correct shadows making it perfect for daytime or evening shots.

One great new feature on the Samsung NV9 is the easy to read Mini-Dashboard status gauges. The Mini-Dashboard gives the user important easy to read information about the camera's battery and memory status. The NV9 has MJPEG Movie recording at 30fps which allows users to edit and zoom during filming.

Samsung’s new slim NV camera features an inbuilt MP3 player and a Portable Multimedia Player (PMP) to watch downloaded movies. Other features include Samsung’s Perfect Portrait System which contains a range of features; “Face Detection”, which locates the subject’s face within the frame and automatically adjusts auto focus and auto exposure to ensure better composition and image quality for portraits; in “Blink Detection Mode” the camera will take a series of shots when closed eyes are detected, to ensure subjects are captured with their eyes open; in “Smile Mode” a picture is automatically taken when smiles are detected in "Beauty Shot" mode facial skin is retouched for a brighter and smoother skin tone.

“Samsung is delighted to strengthen the range with the launch of the NV9 which provides improved image quality and innovative features to photographers of all levels" said Robert King, Director, Samsung Cameras UK.

The NV9 is priced at £179 and includes a highly efficient rechargeable battery system enhancing convenience for the user. It will be available on the high street nationwide and online retailers from August 2008. All Samsung Cameras include a two year warranty. Customers requiring further information should call 0845 726 7864 or visit samsungcamera.co.uk