This article caught my interest simply because we're creeping towards that goal of 1,000,000 unique visitors per month. Press Release: PhotoPoint.com's Popularity Surges to Record Levels Web's Largest Photo-Sharing Community Ranked Among Top 500 Sites by Media Metrix, Eclipsing Fortune 500 Names.

Riding a tsunami-like wave in digital photography and the burgeoning market for sharing photos online, PhotoPoint.com, the world's largest free photo-sharing Web site, today announced it continues to be ranked by Media Metrix, Inc. as one of the top 500 Digital Media Web sites.

Media Metrix, the leader and pioneer in Internet and digital media measurement, is the industry's source for the most comprehensive, reliable and timely audience ratings, e-commerce, advertising and technology measurement services. Its Media Metrix 500 is an ongoing ranking of the top 500 Digital Media sites, including commercial online services, Internet service providers, e-commerce and other ad-supported sites and applications that attract the most ``unique'' visitors over the course of one month.

Media Metrix's most current data ranks PhotoPoint.com at No. 342, after measuring more than one million unique visitors in a month on the site. This high-traffic level is a significant milestone for PhotoPoint, putting the site ahead of venerable Fortune 500 companies like Kodak and Kmart, ranked by Media Metrix at Nos. 383 and 426, respectively -- a remarkable achievement since PhotoPoint was founded less than two years ago.

With 1,028,000 unique visitors in December 1999, PhotoPoint increased its traffic by nearly 20 percent over the prior month, when it was No. 415. Its new ranking also puts PhotoPoint ahead of some of the Internet's best-known brands, such as 1800flowers.com (No. 369), Schwab.com (No. 363) and Petopia.com (No. 347).

``The fact that an online photo community rated among the ranks of leading e-commerce sites is a testament to the increased importance of photo sharing among the online population,'' said Lia Schubert, Internet imaging analyst at InfoTrends Research Group Inc., a market research firm tracking the trends and companies shaping the digital imaging industry. ``The mix of digital photography and online photo sharing growing at an exponential rate, combined with PhotoPoint's blend of rich content and services, many of which are free, are a powerful combination and position the company to go much further.''

``These rankings are especially meaningful because they come from Media Metrix, widely considered to be the standard in measuring Web site traffic,'' said David Rowley, president of PhotoPoint. ``We're primarily a catalyst for people all over the world to share their stories through photos. But, when we see our growth accelerating month-to-month so dramatically, it tells us we're doing something special -- that we're making a contribution.''

``PhotoPoint already has a good following online, but its creative marketing will certainly draw new people in, including digital photography neophytes,'' said Schubert. ``These kind of initiatives can go a long way to further PhotoPoint's brand awareness and help position the site to appeal to a wider consumer audience.''

About PhotoPoint

Launched in 1998, PhotoPoint.com is the Internet's largest free photo-sharing community where members have showcased more than 5 million photos. The site features a uniquely easy way for anyone to post photos, add captions, organize them into albums and then send out e-mail announcements to share their albums with friends and family -- completely free of charge. PhotoPoint.com also sports a comprehensive members photo gallery organized into Yahoo-style categories, as well as an exclusive online partnership with Digital Camera Magazine.

Additional member services include an e-commerce store for buying digital products, a customized gift-buying partnership with iPrint.com, a way to send ``real'' postcards via U.S. mail through a partnership with AmazingMail.com, a popular ``Photo of the Day'' section, lists of the most popular albums, discussion forums and a chat room where people can discuss their photos and albums.

The company consistently ranks among the Top 500 digital media sites by Media Metrix, a distinction given to ad-supported sites and applications that attract the most ``unique'' visitors over the course of one month. PhotoPoint has headquarters in Mountain View, Calif., at SOFTBANK's HotBank incubator.

Phil notes: To those who are interested we had 590,000 unique visitors in January at current growth rates we'll break through 1,000,000 unique visitors per month by July this year.