Today also sees the announcement of the addition to Olympus's range of 'tough' cameras; the Stylus 770 SW (Mju 700 SW). Built to carry on after most photographers have run for shelter, the 770 is waterproof to 10m (33ft), shockproof* enough to withstand a fall of 1.5m (4.9ft) and happy in temperatures as low as -10ºC (14ºF). If you are in the habit of dropping cinderblocks on your cameras, the news that the 770 will withstand loads of up to 100kg (220lb) will come as a relief.
* according to MIL standards

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Keeps going where others stop

Toughness and style: The Olympus µ [mju:] 770 SW

London, 25 January 2007 – A camera that’s made to photograph your life should be tough enough to survive it. That’s why the striking µ [mju:] 770 SW accepts no limits: it’s shockproof* against falls of up to 1.5m, waterproof to 10m depth, as well as being able to withstand temperatures as low as -10 degrees Celsius. Believe it or not, this Olympus µ [mju:] is even crushproof – withstanding loads up to a staggering 100kg! Its trim metal body won’t buckle under the pressures of everyday life, like forgetting to remove it from a pocket before sitting down – not to mention keeping up with extreme sporting pursuits or anything else an active lifestyle can throw at it. Explore the endless possibilities of tough photography with the chic and extremely durable µ [mju:] 770 SW, available in three colours: Dark Blue, Titanium Grey, Mocca Brown.

Total freedom

The 7.1 Megapixel µ [mju:] 770 SW gives users a sense of freedom never before seen in a camera of this class. Its eye-catching, metal body is waterproof to 10m, shockproof* against falls from up to 1.5m, and freezeproof to -10 degrees Celsius – all without the need for an extra case. This head-turner is even crushproof and it will withstand loads of 100kg. Its extraordinary toughness lets it go much further than conventional cameras and is sure to be appreciated by every active photographer. Whether trekking over tough terrain on a mountain bike or diving deep below the sea’s surface, pictures can be taken with complete freedom and ease. Further flexibility is given by the 3x zoom lens (38-114mm on a 35mm camera, 1:3.5-5.0), which employs a special inner-folded light path design, so that no parts protrude and risk getting bumped or broken. With the tough Olympus µ [mju:] 770 SW, the photographer is free to focus on the shot and not worry about the camera.

Do more with less light

Because BrightCapture Technology increases light sensitivity for shooting and dramatically boosts contrasts on the 6.4cm HyperCrystal LCD, better photo results are achieved in low light situations. BrightCapture Technology is used in several scene modes (including Candle and Available Light) making it easier to frame and capture atmospheric shots with less need for the flash. And to protect against unwanted blur, high ISO levels (up to 1600) are available to allow the use of faster shutter speeds, while retaining the necessary image brightness. And a built-in one-touch light provides added support, making it possible to find subjects in dark situations – such as when exploring a hidden reef under water.

So solid, yet so simple

The µ [mju:] 770 SW isn’t only designed to withstand the bumps and thumps of everyday life, beautifully simple handling makes picture-taking a breeze in practically any situation. With scene modes for 25 various shooting conditions – including four underwater modes – it’s no problem to find the perfect setting on land or beneath the waves. The intuitive user interface is refreshingly easy to use and available in 25 different languages. And with internal memory plus an xD-Picture Card slot, there’s always room to expand storage for additional pictures or video. To go even deeper, the optional underwater case PT-035 will be available – allowing photographers to explore the fascinating world underwater up to 40m.

The Olympus µ [mju:] 770 SW goes anywhere you do. This elegant water, shock*, freeze and crush proof camera will hit the shelves in March 2007 at a price of £300.

The Olympus µ [mju:] 770 SW main features:

• Waterproof to 10m
• Shockproof* (equivalent to falls from 1.5m)
• Crush proof against loads of up to 100kg
• Freezeproof to -10°C
• 7.1 Megapixels
• Metal body in three colours: Dark Blue, Titanium Grey, Mocca Brown
• BrightCapture Technology for better low light photography – even for underwater scene modes
• 6.4cm/2.5” HyperCrystal LCD with 230,000 pixels
• 3x optical zoom 38-114mm (equiv. on a 35mm camera) 1:3.5-5.0, with optical folded light path and water repellent lens coating
• One-touch light
• 25 scene modes including 4 underwater modes
• On-screen water pressure gauge
• Movie function with sound
• Internal memory plus xD-Picture Card slot
• 25 languages on board
• Supplied with Olympus Master Software and LI-42B plus charger
• Underwater case PT-035 (waterproof to 40m) will be available
* according to MIL standards

Mju 770 SW / Stylus 770 SW specifications

Sensor

• 1/2.3" Type CCD
• 7.4 million pixels total
• 7.1 million effective pixels

Image sizes • 3072 x 2304
• 2560 x 1920
• 2304 x 1728
• 2048 x 1536
• 1600 x 1200
• 1280 x 960
• 1024 x 768
• 640 x 480
Movie clips • 640 x 480 15fps
• 320 x 240 15fps
• 160 x 120 15fps
File formats

• Still: JPEG (EXIF 2.2)
• Movie: AVI motion JPEG
• Sound: Wave format

Lens • 6.7-20.1 mm (38-114 35 mm equiv) 3x optical zoom
• F3.5-5.0
Image stabilization No
Conversion lenses No
Digital zoom Up to 5x
Focus • TTL iESP auto focus with contrast detection
AF area modes • iESP multi-pattern AF
• Spot focusing
Focus distance • 0.5m-∞ (standard wide)
• 0.2m-∞ (macro wide), 0.3m-∞ (macro tele)
• 7cm closest focus (super macro)
Metering • ESP multi-pattern
• Spot metering
ISO sensitivity • Auto ISO
• ISO 80
• ISO 100
• ISO 200
• ISO 400
• ISO 800
• ISO 1600
Shutter speed 1/2-1/2000 sec
Modes • Auto
• ISO boost shake reduction
Scene modes • Portrait
• Landscape
• Landscape with Portrait
• Night scene
• Night scene with portrait
• Sports
• Indoor
• Candle
• Self portrait
• Available Light Portrait
• Sunset
• Fireworks
• Museum
• Cuisine
• Behind Glass
• Documents
• Auction
• Shoot & Select 1
• Shoot & Select 2
• Beach and Snow
• Underwater Snapshot
• Underwater Wide 1
• Underwater Wide 2
• Underwater Macro
• Movies
White balance

• Auto
• Sunlight
• Tungsten
• Overcast
• Flourescent 1
• Flourescent 2
• Flourescent 3

Self timer Yes
Continuous shooting • 1.1fps up to capacity of card
• 3.5fps up to 12 frames (3MP)
Image parameters • Black & White
• Sepia
• Red-eye reduction
• Brightness correctio
• Saturation correction
Flash • Built in
• Auto
• Red-eye reduction
• Fill-in
• Off
• Working range up to 3.8m
Viewfinder No
LCD monitor • 2.5" HyperCrystal TFT LCD
• 230,000 pixels
Connectivity • Combined USB & AV output
Print compliance • DPOF
• PIM III
Storage • xD Picture Card
Power • Lithium-Ion cell
Weight (no batt) 155g (5.5 oz)
Dimensions 91.8 x 59.2 x 20.6 mm (3.6 x 2.3 x 0.8 in)

Additional images