PMA 2003: Duracell has announced an all new battery designed specifically for digital cameras, the CP1 is a high-power lithium primary prismatic battery. It is flat and rectangular, designed to fit into small digital cameras. Although this press release doesn't mention it we know that Duracell will be producing both a rechargeable and a 'retail' non-rechargeable battery. It's very likely we will see future digital cameras supporting the new Duracell CP1.

Press Release:

Duracell Launches First-Ever High-Power Lithium Primary Prismatic Battery Designed Specifically for Digital Cameras

New DURACELL(R) CP1 Provides "Always Ready" Power in a Thin Design for Emerging Digital Cameras

Duracell today unveiled its new DURACELL(R) CP1, the first-ever high-power lithium primary prismatic battery designed specifically for digital cameras. With its flat, rectangular shape, new DURACELL CP1 provides device manufacturers with a powerful new battery to design into the smaller, thinner digital cameras that consumers are demanding.

For consumers, DURACELL CP1 provides a premium-quality, "always ready" power source for digital cameras that requires no charger or recharging, helping to ensure that memorable events are captured every time.

As digital cameras become sleeker and thinner for increased portability and ease of use, they require new, thinner batteries to power them. DURACELL CP1 offers digital camera manufacturers and consumers the trusted, long-lasting performance that they have traditionally associated with the DURACELL brand in a form factor that is only 7 millimeters thick.

The DURACELL CP1 digital camera battery, which complements the current line of DURACELL ULTRA high-power lithium photo batteries, will be available later this year in North America, Europe and Asia.

"Duracell has combined our latest advances in battery technology, our understanding of emerging devices and our insights on what consumers want to introduce this breakthrough power solution for digital cameras," said Mark Bertolami, vice president of business development and strategy, Duracell. "DURACELL CP1 is an example of innovation that meets an essential consumer need for increasing portability and convenience."

Consumer Benefits

DURACELL CP1 prismatic batteries offer consumers a greater ability to control their digital photography experiences. By providing "always ready" power, DURACELL CP1 batteries assure that consumers will not miss recording an important occasion because they forgot to recharge their camera battery. Additionally, because DURACELL CP1 does not require recharging, consumers can travel anywhere without cumbersome AC power cords and chargers.

DURACELL CP1 batteries can be replaced conveniently at retail stores. Consumers can feel confident that DURACELL CP1 batteries are made to the same high quality standards they have come to trust from other DURACELL products.

Device Manufacturer and Retailer Benefits

Leading digital camera manufacturers worldwide are currently evaluating DURACELL CP1 for their next generation of digital cameras based on the benefits it offers. First, the new battery enables the design of thinner, more portable digital cameras in answer to consumers' desire for portability. Second, with DURACELL CP1, device manufacturers can design these thinner digital cameras around "always ready" portable power ideal for the spontaneity of photography. Third, cameras designed around the DURACELL CP1 form factor could be designed to accommodate a rechargeable battery of the same, thin shape, providing consumers the option of choosing a disposable battery for some occasions and a rechargeable battery for others. Fourth, DURACELL CP1 offers device manufacturers a lower cost alternative to secondary batteries for their device design and the ability to offer consumers new, feature-rich digital cameras at an attractive price. As a result, the new battery provides device manufacturers with an opportunity to further segment their product line based on power solutions.

The retail trade will benefit from opportunities to interact with their customers as they repurchase DURACELL CP1 batteries over time.

Retail Information

DURACELL CP1 high-power lithium prismatic batteries will be packaged in blister cards containing a single battery. The product will be available later in 2003 in North America, Europe and Asia in leading retail stores. Pricing will be within the range of the current DURACELL ULTRA high-power lithium photo battery line.

DURACELL® CP1 BATTERY FACT SHEET

Product:

DURACELL CP1 is the first-ever high-power lithium primary prismatic battery designed specifically for digital cameras.

With a flat, rectangular shape that is only 7 millimeters thick, DURACELL CP1 provides device manufacturers with a powerful new battery to design into smaller, thinner digital cameras.

Consumer Benefits:

The DURACELL CP1 provides consumers with a premium-quality, “always ready” power source for digital cameras and does not require recharging. With the new battery, consumers can travel anywhere without cumbersome AC power cords and chargers. "Always ready" power assures that consumers will not miss recording an important occasion because they forgot to recharge their camera battery.

DURACELL CP1 batteries can be replaced conveniently at retail stores.

DURACELL CP1 is made to the same high quality standards consumers have come to trust from other DURACELL products.

Device Manufacturer Benefits:

Leading digital camera manufacturers worldwide are currently evaluating the DURACELL CP1 battery for inclusion into the design of their next-generation digital cameras for the following reasons:

DURACELL CP1 enables the design of thinner, more portable digital cameras in answer to consumers' desire for portability.

With DURACELL CP1, device manufacturers can design these thinner digital cameras around "always ready" portable power ideal for the spontaneity of photography.

Digital cameras designed around the DURACELL CP1 battery and its rechargeable battery equivalent would provide consumers the option of using a disposable battery for some occasions and a rechargeable one for others.

DURACELL CP1 offers device manufacturers a lower cost alternative to secondary batteries for their device design and the ability to offer consumers new, feature-rich cameras at an attractive price. As a result, the new battery provides device manufacturers with an opportunity to further segment their product line based on power solutions.

Retailer Benefits:

The retail trade will benefit from opportunities to interact with their customers as they repurchase DURACELL CP1 batteries over time.

Packaging:

DURACELL CP1 high-power lithium prismatic batteries will be packaged in blister cards containing a single battery.

Retail Availability:

The product will be available later in 2003 in North America, Europe and Asia in leading retail stores. Pricing will be within the range of the current DURACELL ULTRA high-power lithium photo battery line.