Memory card maker Lexar has announced it will start to offer XQD format cards later this year. The company says the cards will support the Nikon D4 and 'future XQD-based camera models,' and will be available from the third quarter of 2012. The XQD format was developed by companies including Sony and has been promoted through the Compact Flash Association. Despite this, Nikon is the only camera maker to have made use of the format so far. The format's popularity is likely to be defined by the level of manufacturer support seen at the forthcoming Photokina trade show in Cologne, Germany, this September, around which major models are usually launched.

The announcement comes soon after Sony announced its 'S Series' XQD cards as the fastest memory cards of any format.


Lexar Announces Support for XQD Memory Card Specification

XQD promises faster cards in a convenient format, but is only supported by one camera so far.

Fremont, CA, 11 July, 2012 – Lexar, a leading global brand of flash memory products, today announced its support of the XQD™ memory card specification for compatibility with Nikon D4 and future XQD-based camera models. Expected to be available in the third quarter of 2012, Lexar® XQD memory cards will offer high-speed performance in a range of capacities to effectively capture and store high-quality images, 1080p full high-definition (HD) video, and 3D video content.

“By collaborating with Lexar, we’re reinforcing the fact that the XQD specification represents one of the futures of high-performance memory cards,” said Nobuaki Sasagaki, General Manager of marketing department, Imaging Company, Nikon Corporation. “Our cooperation efforts demonstrate the vision shared by Nikon and Lexar to continue advancing the photography and imaging market with innovative technology and extremely high performance.”

“We are committed to offering innovative and industry-leading photography solutions, which is why we’re working with Nikon to offer and co-market XQD memory cards. We view the XQD standard as one of the most logical ways to increase interface speed beyond that of existing CompactFlash technology with the capability of offering performance up to 5Gb per second, in time,” said Wes Brewer, vice president of products and technology, Lexar. “This collaboration provides assured compatibility with Lexar XQD memory cards and Nikon D4 and makes this technology available to the entire photo industry.”

XQD memory cards are based on the PCI Express® specification, which offers 2.5Gb per second performance today with plans for 5Gb per second performance in the future.

Follow us online!
Twitter: www.twitter.com/lexarmemory
YouTube™: www.youtube.com/lexarmediainc
Facebook: www.facebook.com/LexarMedia