Sony RX10
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Sony has announced an addition to its RX-series of premium fixed-lens cameras, the Cyber-shot DSC-RX10. With the same 1" sensor as the RX100 II, the RX10 offers a Carl Zeiss Vario Sonnar T* 24-200mm equivalent zoom lens with an F2.8 constant maximum aperture. It uses a Bionz X image processor with offers improvements in resolution, noise reduction, and diffraction reduction. Other features include a tilting 3-inch LCD, OLED electronic viewfinder, Wi-Fi with NFC, and 60p video recording. Sony expects the RX10 to become available for purchase in November with a $1300 MSRP.

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Press Release:

Sony Adds High-Performance Zoom Camera to Acclaimed Cyber-shot® RX Line

New RX10 Model Combines Versatile 24-200mm (35mm equivalent) F2.8 Lens with Legendary RX Series Image Quality

SAN DIEGO, October 15, 2013 Sony’s new Cyber-shot RX10 camera adds a high-zoom model to its premium line of Cyber-shot RX series cameras.

The new camera features a 1.0-type, 20.2 effective megapixel back-illuminated CMOS sensor combined with an impressive 24-200mm (35mm equivalent) F2.8 Carl Zeiss® Vario Sonnar T* zoom lens to deliver the ultimate combination of performance and versatility in a high-zoom camera, giving photographers the ability to shoot impressive high-resolution still images and crisp, clear full HD videos with ease. 

This unique pairing of large, high-resolution sensor and premium zoom lens is complemented by an advanced BIONZ™ X processing engine and AF system, ensuring that all content shot with the new RX10 camera – still images and full HD videos alike – is richly detailed, crisp, and continually in focus.

“The innovative new RX10 high-zoom camera is a natural extension to our popular RX family of products, carrying on its legacy of balancing compact size and high-performance imaging in the ultimate package,” said Patrick Huang, director of the Cyber-shot camera business at Sony Electronics. “It’s an unparalleled all-around performer that will leave enthusiasts, hobbyists and even professionals reaching for their DSLRs less and less.”

Sensor and Lens

The new RX10 camera shares the same high-resolution, 1.0-type 20.2 megapixel Exmor ® R CMOS sensor used in Sony’s popular RX100 II compact camera. About 4x the size of a standard compact camera sensor, it excels in producing high quality images in all types of lighting conditions. The BIONZ X processor is about 3x faster in processing speed compared to previous BIONZ predecessors, and reinforces the impressive image quality of the sensor by applying new detail reproduction technology and area-specific noise reduction.  It also utilizes diffraction-reducing technologies, which compensates for the lens diffraction at smaller apertures.   

The fixed Carl Zeiss Vario Sonnar T* 24-200mm lens offers superb clarity and resolving power, with a wide F2.8 maximum aperture across the entire zoom range that delivers extra brightness and bolsters low-light capabilities. The wide aperture combined with a seven-bladed iris diaphragm allows for easy creation of professional-looking photos with smooth, defocused backgrounds.

AF System, EVF Viewfinder and LCD

The new Cyber-shot RX10 camera features an extremely speedy and responsive new contrast-detection autofocus system thanks to a new-generation Direct Drive SSM (Super Sonicwave Motor) mechanism that works with the Exmor R CMOS sensor and powerful BIONZ X processor.   

Additionally, the camera has lock-on AF that accurately tracks moving subjects, even if they disappear momentarily from the frame. Users also have a choice of three selectable sizes for the spot AF frame, cutting the risk of accidental focus errors with very small subjects. It also has an upgraded ‘Eye AF’ that ensures crisp portraits focused accurately on the subject’s eyes. 

The new RX10 high-zoom camera can shoot at up to 10 frames per second with continuous autofocus. This capability combined with the advanced AF and versatile 200mm, constant aperture F2.8 lens makes it an outstanding choice for shooting fast action and sports.

The camera also features a high-contrast OLED Tru-Finder™ that provides crisp edge-to-edge visibility and a wide viewing angle of about 33°, as well as a clear, bright 3.0-type White Magic™ LCD tilts up or down for easy framing for even more compositional freedom.

Impressive Full HD Video Shooting

The Cyber-shot RX10 camera has a host of advanced HD video shooting capabilities, including the ability to capture full HD video either 60p (AVCHD progressive) or a cinematic 24p frame rate, with full control over P/A/S/M exposure modes. Additionally, the camera can read and process data from every one of the large sensor’s pixels to create extremely smooth, highly-detailed Full HD videos. It also has a ‘clear’ HDMI® output which allows footage to be reviewed on an external monitor or recorded to a separate storage device.

The RX10 has an audio level meter with adjustable levels to ensure that movies sound as good as they look and there’s a microphone jack and headphone output for accurate level monitoring. Further, the RX10 model is compatible with the XLR-K1M adapter, which takes users into the world of pro-quality sound recording and allows for the addition of an external microphone via a balanced XLR terminal.   

Design and Control

Aesthetically, the new Cyber-shot RX10 features a variety of fully customizable controls and settings that offer DSLR-like flexibility for advanced users. The lens itself has a manual control ring that can be used for zoom or focus control, as well as a dedicated aperture ring that can be set to ‘stepped’ (clicking) or smooth and silent (very useful for movies) when making adjustments.

The camera has six different customizable buttons plus a top-mounted LCD for instant confirmation of exposure and other key settings. The camera has a premium feel thanks to its light, rigid magnesium alloy build, and is also dust- and moisture-resistant for use in outdoor situations.

Wi-Fi and Other Convenient Features

The RX10 model has on-board Wi-Fi for easy connection with any iOS or Android™ smartphone, and features NFC (Near Field Communication) one-touch for simple connection to NFC-enabled Android devices. Consumers can share photos wirelessly on a connected mobile device, HD TV or home networked devices.  Additionally, a connected phone can be used as a smart remote control to fire the camera’s shutter. 

The new camera plays back high-resolution still images directly on a connected 4K television, offering four times the detail of Full HD. It also features support for TRILUMINOS™ Color, delivering an impressive variety of rich, natural colors when content shot with the camera is played back on a compatible BRAVIA™ television with TRILUMINOS Display.

There’s a range of compatible accessories for the RX10 camera including the new LCJ-RXE premium jacket case that protects the camera from dust and knocks. Additionally, the ECM-XYST1M Stereo Microphone can be attached via the camera’s Multi Interface Shoe™ for crisp dialogue and ambient sounds while shooting HD video, and the HVL-F43M  flash and HVL-LEIR1 Video IR light ideal for capturing subjects and taking creative shots in low light.

Pricing and Availability

The Sony Cyber-shot RX10 high-zoom camera will be available for purchase this November for about $1300. The new camera and all compatible accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Please visit www.blog.sony.com for a full video preview of the new Sony RX10 camera and follow #SonyCamera on twitter for the latest α camera news.

Product specifications

Price
MSRP$1299.99 / £1049
Body type
Body typeSLR-like (bridge)
Body materialMagnesium alloy, composite
Sensor
Max resolution5472 x 3648
Other resolutions4864 x 3648, 5472 x 3080, 3648 x 3648, 3648 x 2736, 3648 x 2592, 3648 x 2056, 2544 x 2544, 2736 x 1824, 2592 x 1944, 2720 x 1528, 1920 x 1920, 640 x 480
Image ratio w:h1:1, 4:3, 3:2, 16:9
Effective pixels20 megapixels
Sensor photo detectors21 megapixels
Sensor size1″ (13.2 x 8.8 mm)
Sensor typeBSI-CMOS
ProcessorBionz X
Color spacesRGB, AdobeRGB
Color filter arrayPrimary color filter
Image
ISOAuto (125 - 12800), manual (125- 12800)
White balance presets9
Custom white balanceYes
Image stabilizationOptical
Uncompressed formatRAW
JPEG quality levelsStandard, fine
File format
  • JPEG (DCF 2.0, EXIF 2.3)
  • Raw (Sony ARW 2.3)
Optics & Focus
Focal length (equiv.)24–200 mm
Optical zoom8.3×
Maximum apertureF2.8
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Selective single-point
  • Single
  • Continuous
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomYes (6.6x)
Manual focusYes
Number of focus points25
Screen / viewfinder
Articulated LCDTilting
Screen size3
Screen dots1,228,800
Touch screenNo
Screen typeWhiteMagic
Live viewYes
Viewfinder typeElectronic
Viewfinder coverage100%
Viewfinder magnification0.7×
Viewfinder resolution1,440,000
Photography features
Minimum shutter speed30 sec
Maximum shutter speed1/3200 sec
Exposure modes
  • Auto
  • Program auto
  • Aperture priority
  • Shutter priority
  • Manual
Scene modes
  • Portrait, Anti Motion Blur, Sports Action, Macro, Landscape, Sunset, Night Scene, Hand-held Twilight, Night Portrait
Built-in flashYes
Flash range10.20 m
External flashYes (Multi-interface shoe)
Flash modesAuto, fill-flash, slow sync, rear sync, off
Drive modes
  • Single-shot
  • Continuous
  • Speed priority continuous
  • Self-timer
  • Self-portrait
  • Bracketing
Continuous drive10 fps
Self-timerYes (2 or 10 sec, continuous)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±3 (at 1/3 EV steps)
AE Bracketing±3 (3 frames at 1/3 EV, 2/3 EV steps)
WB BracketingNo
Videography features
Resolutions1920 x 1080 (60p, 60i, 24p) ,1440 x 1080 (30p), 640 x 480 (30p)
FormatMPEG-4, AVCHD
MicrophoneStereo
SpeakerMono
Storage
Storage typesSD/SDHC/SDXC, Memory Stick Duo/Pro Duo/Pro-HG Duo
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (micro-HDMI with 4K still and uncompressed HDMI output)
WirelessBuilt-In
Wireless noteswith NFC and remote control using PlayMemories Mobile app
Remote controlNo
Physical
Environmentally sealedYes
BatteryBattery Pack
Battery descriptionNP-FW50 lithium-ion battery and charger
Battery Life (CIPA)420
Weight (inc. batteries)813 g (1.79 lb / 28.68 oz)
Dimensions129 x 88 x 102 mm (5.08 x 3.46 x 4.02)
Other features
Orientation sensorYes
Timelapse recordingNo
GPSNone

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