Sony has launched an application to organize and view 3D images on the company's 3D Bravia televisions and PlayStation 3. The app supports images taken with Sony's recently released 3D Sweep Panorama enabled compacts and interchangeable lens cameras. It will be available as a free download from the PlayStation store from the end of of this month.

Press Release:

HeadlEnjoy 3D photos on PlayStation®3 with PlayMemories Free PS3™ download for fun, easy 3D image viewing

Now it’s easy to explore and enjoy 3D panoramic images on your PlayStation®3 and 3D BRAVIA™ or 3D-capable TV.

PlayMemories is a new application for PS3™ that lets you organize and view 3D still images captured with the growing range of 3D-compatible cameras by Sony.

Available for free download from PlayStation®Store, PlayMemories offers a whole new experience for PS3™ users to view their collection of 2D and 3D photos. Select a picture and zoom in or out using your DUALSHOCK®3 or SIXAXIS™ wireless controller: it’s easy, intuitive and fun.

There’s a growing choice of 3D-capable digital cameras from Sony. 3D Sweep Panorama captures extra-wide 3D scenes: just press the shutter button and sweep the camera from side to side. Cameras offering 3D Sweep Panorama currently include the NEX-3/NEX-5, Cyber-shot™ WX5 and Cyber-shot™ TX9, plus the new α55 and α33 translucent mirror cameras.

PlayMemories is available as a free download from PlayStation®Store from late September 2010.