Software maker Visual Supply Co has created the VSCO Cam iOS camera app, to go alongside its 'VSCO Film' film simulation software. The $0.99 app works with both iPhone and iPad cameras, offering ten filters and a series of simple editing tools, including Grain, Fade, Contrast and Fill Light. It also makes it easy to share the images via social networks. Unusually, the app applies its filters to the pre-compression camera output. The company's blog features a selection of images taken on the launch day of the app, to give a taste of what its users can do.


Press Release:

San Ramon, CA / April 26th, 2012 – Visual Supply Co (VSCO) has announced the release of their much-anticipated iPhone camera app, VSCO Cam, available worldwide in the iTunes App Store for .99 cents (US).*

Building on the foundation of VSCO Film, revolutionary camera profiles and presets for digital image editing, VSCO Cam is an easy-to-use iPhone and iPod Touch camera app with elegant, minimal processing options. The sleek interface and streamlined workflow enable photographers to quickly create gorgeous images to share via major social media outlets such as Twitter, Facebook, Instagram and in the near future, VSCO Sites.

To download a Media Kit including a PDF press release and image samples, please visit https://s3.amazonaws.com/vscopress/VSCOCam.zip

To view a brief video highlighting key features, please visit visualsupply.co/blog/introducing-vsco-cam

“We believe VSCO Cam will change people’s perceptions on camera phone photography,” said Joel Flory, Visual Supply Co’s CEO and Co-Founder. “No one wants to spend hours meticulously editing photos on their phone. VSCO Cam delivers beautiful results in a quick and efficient manner- get in, get out and get on with life .”

VSCO Cam comes with ten unique filters providing a minimally processed look for iPhone photos. The app sets itself apart from the overly processed filters seen in many of today's apps, as well as utilizing uncompressed jpgs to produce the highest image quality possible. In addition, a series of simple editing tools including Fade, Grain, Contrast, Exposure, Fill Light and more, enable photographers to edit their images with speed and precision. 

To view a fashion shoot by photographer Collin Hughes using VSCO Cam, please visit: visualsupply.co/features/vsco-cam-collin-hughes

Co-founder and CCO Greg Lutze said, “VSCO Cam is not a toy or a gimmick; it is a legitimate photography tool. The results really do speak for themselves.”

For more information and image samples, please visit visualsupply.co/vscocam